For everyone who has complained that conversions are counted differently in GA4 than Goals were in Universal Analytics… GA4 has just released an update you will be interested in. 2/ In Universal Analytics, a Goal was only counted once per session.

This meant that if you had a Goal setup for a purchase, and a customer made 3 purchases in the same session, the Goal would only fire once.

“I got 99 problems but GA4 ain’t one”

If you can’t say that, then it’s time to get serious.

‼️Universal Analytics will be deprecated in 99 DAYS ‼️

99 days from today, GA4 will be the only analytics tool from Google.

Are you ready?

If not, here are 9 resources to help 👇 1/ If you haven’t gotten started with GA4 yet, check out this mega thread of threads with tons of helpful articles and step by steps for how to get started:

https://twitter.com/kristaseiden/status/1541831385786290176?s=20

Google is about to start auto migrating your Universal Analytics properties to GA4 for you ‼️

BUT

You actually DO NOT want to do this, for many many reasons.

Already setup GA4? You might still be subject to automigration.

Read on for more details about it and how to OPT OUT 2/ On Feb 9, Google sent an email saying that they will soon start configuring Google Analytics 4 for you - specifically, starting in March. Aka as early as THIS week…

📢 GA4 has finally released a built in Landing Page report! 🎉

You no longer have to create your own, BUT, you can still edit this new built in report to make it even more useful to your organization.

Here's a few quick steps to make this report even better 👇 2) This report comes with the metrics of Views, New users, Avg engagement time/user, conversions, and total revenue.

You can add or delete metrics you want to see in your report. For example, this GA4 property is for a blog website which has no revenue. I can easily remove it.

Did you know there is a new feature in GA4 that will help you 10x its usefulness?

It’s called “Report Filters” and it’s dead simple to use.

Here are 3 examples to show you how to make GA4 Report Filters your go to for quick data analysis, 🧵: Report Filters are found in the Custom reporting UI. If you are unfamiliar with building custom reports in GA4, start with this thread first to learn to build one in < 30 seconds👇

https://twitter.com/kristaseiden/status/1570078898385481733?s=20&t=iYuorYbX3mR1QfmCbOC9sg

Custom Reports are a super useful tool built into GA4.

You can customize any out of the box report, or build your own from scratch.

I’ll show you how to build a GA4 custom report in < 30 seconds 👇 2/ The fastest way to create a custom report is to start from a current report that is similar to what you want to build. For example, if you want to build a “Device Category” report, you could start from the Tech Details report.

Migrating from Universal Analytics to Google Analytics 4?

Get your FREE GA4 Migration Monitoring Dashboard to see your UA and GA4 data side by side.

Better understand how your implementations compare & make the transition a bit smoother with this quick view of your data 📈 Start playing with your FREE copy of this Data Studio dashboard here: krsta.me/3QxgsG0

GA4 is a massive change from the status quo we know as Universal Analytics. To help, here’s the Ultimate Thread to learn:

• Guide to get GA4 up & running
• 10 reasons to implement GA4 today
• How to build a Landing Page report
• Using the Realtime Report
• And MUCH more… 1/ Preface: there is a theme here. The first several threads talk about how to set up/get started w/GA4, & then we dig into specifics such as how to build or use certain reports & the benefits of various features. This is a growing list of threads to help you continue to learn

Custom Dimensions are a powerful tool to help you get more out of your #GoogleAnalytics analysis. In Universal Analytics, it was a 2 step process to set these up. In GA4, it’s a slightly different 2 step process. Here are the quick steps to get you on your way👇🧵 1/ First, a quick definition. In GA4, a custom dimension is actually an event parameter. You send parameters with all of the events that you collect, and then those additional pieces of information can be registered in the GA4 UI as Custom Dimensions.

1/ This one’s for all the analysts 📈 out there…

This is a thread about every digital analyst’s worst nightmare 👇👇

Keep reading to learn how you can easily fix this in GA4 🧵 2/ Poor data quality is every analyst's worst nightmare. Having been in this situation many times over the years, I can tell you that it’s no fun scrambling to do some math and add a bunch of rows when your boss asks you a relatively simple question like “how many people did X”

This week’s GA4 thread will explore Realtime reporting in GA4. How it’s different from Realtime in UA, what I like better about it, and how to take full advantage of the info and insights it offers. Read on for all the details, 🧵 1/ In Universal Analytics, Realtime reporting is only based on the last 5 min. It’s nice that it is essentially all from the most recent past, but that insight is gone after 5 min (and then you have to wait till it’s processed into full reporting).

In Universal Analytics, you’re very used to going to the source/medium, campaign, or channel grouping report to find answers to questions like “where did my traffic come from” or “what site referred to me”.

You can do this in GA4 too! Here’s how, 🧵: 1/ GA4 has 2 types of Acquisition reports - know what you’re looking at! User acquisition will be the campaign/source/medium/channel of the *first* time that User (or cookie) has visited your site. Go to Acquisition → User Acquisition

This one’s for all the SEOs out there…

The Landing Page report. Universal Analytics has it, GA4 does not.

But… you can make it! I’ll show you how to make your own landing page report in GA4 in a few easy steps,
🧵 1/ Start from a similar template, in this case, the “Pages and Screens” report in GA4. Then click the “Customize Report” button in the upper right hand corner.

GA4 is the new hot. Or the new not. Depends on who you ask 🤷‍♀️

Regardless of where you stand though, here are 10 reasons why you should implement GA4 today, 🧵 1/ Universal Analytics (current #googleanalytics) is being sunset (aka killed) starting July 1, 2023. That means you have a little over a year to make the switch to GA4. Sure, you could wait until June 30th, 2023 to pull that trigger… but I wouldn’t suggest it (read on for why)

‼️Universal Analytics is dead‼️ 💐⚰️

No, really. It’s just been given a deprecation date.

Here’s what you need to know ASAP, a short 🧵:

#measure #googleanalytics #ga4 1/ Universal Analytics will stop collecting new data on July 1, 2023. That means you have ~15 months to prepare.

That DOESN’T mean you can wait 15 months. In fact, that means you need to get started preparing TODAY.

Are you setting up a Google Analytics 4 property for the first time?

Here are my Top 10 tips for getting your new GA4 property up and running! 🧵.

#measure #ga4 #googleanalytics A note about thread organization: the first 3 tips are focused on getting your GA4 property enabled and collecting data, and the following 7 focus on ensuring you have a well-organized and robust GA4 property set up.

Follow these tips for a best practice GA4 set up 🔥

GA4 is SO different (looking & acting) that it can be really overwhelming to start digging in... So here are 5 tips to help you feel more comfortable and better use GA4, a 🧵. #measure #googleanalytics 1/Make the reporting UI work for you!
GA4 allows you to actually modify the UI, both the reports & the left nav! This means you can build out report collections for specific teams so they have a clear place to go for their reporting needs. Here’s a collection of my fav reports