THANK YOU FOR COMING TO MY TALK ✨

Deck, dashboard I demoed, and the sheets w/ AppScript used to create it ⬇️Tutorials soon (subscribe✅).

Now, it's on to you for the last 20% of the effort - looking forward to seeing how you implement everything learned. 🔥
#BrightonSEO How to Incorporate ML in your SERP Analysis (Deck)
slideshare.net/LazarinaStoyan…

I've explored the URL Inspection API by building a Data Studio Dashboard for reporting on the data it provides.

Check out my GOOGLE SEARCH CONSOLE URL INSPECTION API EXPLORER
🔥 datastudio.google.com/embed/reportin… 🔥

Below, I list the main sections of the dashboard + link a tutorial 🧵 In the Coverage Overview Section, you can get an overview of:

how many pages are crawled, as well as the distribution of pages per section
how many pages have coverage status as per the Inspection API, including the distribution of pages per status
+ more (!)

I just completed my talk on Intent-based Keyword Research - the methods, the complexities for international keyword research, and how to adapt per industry at #IntSS

Here is a 🧵 below of the main insights I shared, a blog post, and my slides ⬇️ Search intent is everywhere these days.

@semrush released a Search intent categorization feature, which provides each keyword with a label, letting you know what supposed intent the user typing this has.

But how about if you don't have access to their tool?

How to Create a Sitemap Structure, using User Search Intent in Mind [ 🧵]

Just published a post on this topic with @OnCrawl 🚀 (ty, @RousseauxMagal1 for all your support 🙏)

Read a quick overview of it below ⬇️

oncrawl.com/technical-seo/… Search intent has been the topic of academic research since 1993, where searching behaviors were defined by four things:

the goal of the search interaction;
the method of interaction;
the mode of retrieval; and
the type of resource interacted with during search.

Automatically Generate Your Meta Descriptions Using Python And BERT

If you want a quick and dirty way to programmatically meta descriptions at scale using Python, this is the tutorial for you. Meta descriptions are used as part of the site’s metadata, as well as shown in SERPs to provide search engine users with a brief summary of a page.

They impact search rankings indirectly. By being visible in the SERPs, meta descriptions can impact the click-through ratio (CTR).

Supercharge Your Keyword Research Process By Incorporating Search Intent Classification

Use this SEARCH INTENT KEYWORD CLASSIFIER (Data Studio Dashboard)

datastudio.google.com/u/0/reporting/… Recently, during a webinar I heard an absolutely magnificent piece of insight, which inspired me to create the resource I am sharing today:

‘There is no such thing as keyword cannibalization, only search intent cannibalization’

Bernard Huang, Co-Founder of Clearscope

How to filter a column of broad match keywords, using a REGEX match filter formula to return question-type long-tail keywords. 🧵
#seo Question-type keywords are long-tail keywords that contain the seed keyword in any order, plus a “question word” like “how,” “what,” “where,” “when,” or “why.”

Export a list of keyword recommendations from @semrush Magic Keyword Tool.