Why? Because it empowers us to highlight important information while also encapsulating that info in a clear and defined way.
(#SEOThread on Ecommerce Schema: THIS IS HAPPENING!) (/1)
"Sure, Google is fantastic at gleaning the meaning of our content, but with language, there's significant room for interpretation and error.
The world of Schema.org has a set of rules and meanings so that our data points do not risk being misunderstood. (/2)"
