Shalini Singh Profile picture
Product and Analytics | Startups | Moderately funny memes | Test Cricket fan | Past - @apnahq, @pitchbook did some things - @theproductfolks
Mar 17, 2021 10 tweets 3 min read
According to a McKinsey research report, companies making use of user behavioral data to generate insights were able to outperform their competitors by 85% in sales growth, and over 25% in the gross margin!😯

What is Behavioral Analytics?

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RSVP bit.ly/3eg360rTPF We would first need to understand what is behavioral data and how it is captured.

This data is typically created and stored in the form of an “event,” i.e an action that was taken, with “properties,” meaning metadata, used to describe the event.

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Aug 15, 2020 22 tweets 5 min read
It has been 25 years of internet in India.

On August 15, 1995, Videsh Sanchar Nigam Limited (VSNL) had formally launched the Internet for the Indian public.

Internet Timeline #india

A Thread
#IndependenceDay The first dial-up line offered a speed of mere 9.6 kbps and was priced at a Rs 5,000 for 250 hours for individuals, and Rs 15,000 or above for commercial users.

Twenty-five years on, India has the world’s second-largest internet population and the cheapest data rates.
Jul 16, 2020 17 tweets 3 min read
How Exactly is Information Transmitted Wirelessly?

5G networking is on its way. Promising superfast speeds and an end to congestion, the technology is expected to revolutionise mobile networking. With 5G Jio could enable a digital revolution in rural India.

TLDR
A thread Tech details

A transmitter is a kind of antenna that turns electrical signals into radio waves so they can travel sometimes thousands of kilometers around the Earth or even into space and back. Antennas and transmitters are the key to all forms of modern telecommunication.
Jul 11, 2020 16 tweets 3 min read
Why TikTok made its user so obsessive?

The AI Algorithm that got India hooked.

A thread This 60-second short video app is filled with dancing, comedy, DIY, cringe content (so bad it's good).

Equipped with one of the best Recommendation Engine in the industry, You don’t need to search or know whom to watch. Personalized feed was provided at a click away.

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