What separates the struggling freelancer from the in-demand freelancer and consultant?

Can this be boiled down into a handful of bullet points.

It's debatable, but we tried 👇 In episode 5, @andrew_yedlin and I cover the 5 keys to becoming an in-demand copywriting

Link with time stamps:

I've spent an unhealthy amount of time optimizing pricing pages over the last 7 years.

You can't screw this up because prospects are *this* close to buying, right?

But most make some (or all) of the following mistakes.

🧵 (with examples + fixes) Common pricing page mistakes:

1. No summary of key benefits/outcomes

2. No attempt to "shrink" the price

3. No explanation of pricing table items

4. No attempt to differentiate tiers in a *palpable* way

Let's knock these off in order 👇 /1

Why would anyone choose @snappa, a small self-funded startup, over a giant like Canva?

Thousands of people do and Snappa has blown past $1M ARR as a result.

This is how shaping the Category Story plays a role...

🧵 (with images and analysis) First, let's get some things straight...

Does Snappa have more features? No.

Are they cheaper? Not really.

Better support? Canva has "Design School."

(This isn't looking so good)

Yet Snappa uses these "shortcomings" as their springboard.

2/30

1/ I've been watching the launch of HEY (new email solution by the @Basecamp team) — there's a few marketing lessons we can pull from this launch... 2/ They started by naming and shaming their enemy — free email solutions like Gmail as we know them today. More specifically, the PRICE of free. You pay by giving up data, seeing ads, spying, and feature bloat designed to give everyone *enough* to hopefully not complain.

1/ I've read THOUSANDS of reviews & interviewed customers for dozens of #SaaS companies and let me just say that the reviews for brands we all know are killing it (e.g. @basecamp @ConvertKit @Drift) differ in important ways vs. the rest... 2/ The solution is seen as an important part of the customer's story and success. There's a before and after story and the difference isn't subtle -- it's sharp. For example...

[thread]

Something I don't see enough #SaaS #startups doing during the early days of trying and failing to get their first few customers?

Systematically recording and categorizing their objections as follows... 1. Could I overcome this objection by speaking to someone else at the company?

Even if you've got the right product and you're speaking to the right type of company — speaking to the wrong person can kibosh the whole thing...

1/ Just finished @Drift's "This Won't Scale" in a single sitting. This book is PACKED with bite-sized takeaways — here are a few of my favourites... 2/ Get to know your customers. Like, really *know* them. Optimize for conversations. Get on calls, solicit feedback via email, send out surveys etc. Do this consistently — not just when you're about to revamp your site or add new features. Quit hiding behind your technology...