Sylvain Gauchet β›οΈπŸ’Ž Profile picture
I help grow Babbel's revenue and I β€œmine” ⛏️ growth insights πŸ’Ž at https://t.co/pIMhr6Vd9V Oddly passionate about #growth #mobilegrowth πŸ“ˆ
Sep 23, 2020 β€’ 17 tweets β€’ 5 min read
πŸ’Ž In yesterday's #growthgems newsletter I shared insights from the recent "Understanding, Optimizing and Predicting LTV in Mobile Gaming" GameCamp webinar

Read the 15 #LTV πŸ’Ž from this 100 min video in the twitter thread below πŸ‘‡ πŸ’Ž 1/15
Chart your creatives on a X axis and check your D3/D7/D28 ROAS to quickly spot outlier creatives (both good and bad) so you can act on that (by reallocating spend for example).
Sep 10, 2020 β€’ 17 tweets β€’ 5 min read
15 mobile #growthgems πŸ’Ž from "What's App Store Optimization Techniques are Working Right Now?" by @daveabell (CEO of @Gummicube) at @apppromotion

Read the #ASO #ASA insights from the 56 min video in the twitter thread below πŸ‘‡ Image πŸ’Ž #1
Apple will tell you "do not use search ads data for ASO" because the timeframe of the trend they are reporting is short term. You can not use a short timeframe for ASO because it takes 2-3 weeks to get your keywords fully indexed.
Aug 12, 2020 β€’ 14 tweets β€’ 6 min read
10 mobile #growthgems πŸ’Ž from "Ad Creatives FTW" with @mellyalert (Realtor.com), @hioliviasmith, @DyanKhor (@CashApp) and Rhiannon Price (JamCity) at the live-only SpeakHer event from @AppGrowthSummit

Read the #UA #creatives insights in the twitter thread below πŸ‘‡ Image πŸ’Ž #1
HopSkipDrive uses the same brand feeling and emotional value across channels but what might differ is the goal of each campaign. Example: Twitter for retargeting/re-engagement and Facebook for conversion.
Jul 29, 2020 β€’ 19 tweets β€’ 6 min read
15 mobile #growthgems πŸ’Ž from "Mobile Marketing for Card Games" with Josh Chandley (Wildcard Games) @eniac, Jonathan Lau (Weee!) and @jokim1

Watch this 52:14 discussion directly...Or start by reading the main #mobilegrowth #UA #creatives insights in the twitter thread below πŸ‘‡ Image A way to test creatives at a lower cost is to start in India with a small budget to filter them out first, then move to Canada and deploying the best-performing onesΒ in the US. Image
Jul 23, 2020 β€’ 17 tweets β€’ 8 min read
#tbt 14 mobile #growthgems πŸ’Ž from "Cutting Edge of Mobile Marketing Panel" with @JeetNiyogi, @Jayne, Sam McLellan, Dwight Zhou & @tomemrich
at @MobileGrowthMGS SF

#mobilegrowth #mobilemarketing insights from this 35 min panel in the twitter thread below πŸ‘‡πŸ‘‡πŸ‘‡ (1/X) Image πŸ’Ž #1
Tag the ids within each ad creative: not one id per creative but an id for each "element": light/dark background, team id, player offer, CTA, etc. Add granularity of tagging for each concept so you can really understand what drives results. [DraftKings] Image
Jul 15, 2020 β€’ 12 tweets β€’ 6 min read
10 mobile #growthgems πŸ’Ž from "How We Scaled from 80k to 6m Users" by Jordan Gladstone (Director of Marketing at Dave - Banking App) at @apppromotion APS WFH USA

πŸ‘‡πŸ‘‡ Twitter thread below Image πŸ’Ž #2
Then start filming other people to be able to show the app more. It helps figuring out which messaging works as well as test different thumbnails (e.g. empty gas), showing or not the app (showing the app works better), actors, locations, etc. Image
Jul 1, 2020 β€’ 11 tweets β€’ 3 min read
9 mobile #growthgems πŸ’Ž from "Subscription apps fundamentals" by @Thomasbcn at the last (virtual) @AppGrowthSummit Berlin Image πŸ’Ž #1
There are very different kinds of subscriptions, and the retention tactics/levers are entirely different for each subcategory:
- Content - music, books, video, comics, news, etc.
- Motivation - health & fitness, dating, education
- Utilities - video editors, dropbox etc.