💎 In yesterday's #growthgems newsletter I shared insights from the recent "Understanding, Optimizing and Predicting LTV in Mobile Gaming" GameCamp webinar

Read the 15 #LTV 💎 from this 100 min video in the twitter thread below 👇 💎 1/15
Chart your creatives on a X axis and check your D3/D7/D28 ROAS to quickly spot outlier creatives (both good and bad) so you can act on that (by reallocating spend for example).

15 mobile #growthgems 💎 from "What's App Store Optimization Techniques are Working Right Now?" by @daveabell (CEO of @Gummicube) at @apppromotion

Read the #ASO #ASA insights from the 56 min video in the twitter thread below 👇 💎 #1
Apple will tell you "do not use search ads data for ASO" because the timeframe of the trend they are reporting is short term. You can not use a short timeframe for ASO because it takes 2-3 weeks to get your keywords fully indexed.

10 mobile #growthgems 💎 from "Ad Creatives FTW" with @mellyalert (Realtor.com), @hioliviasmith, @DyanKhor (@CashApp) and Rhiannon Price (JamCity) at the live-only SpeakHer event from @AppGrowthSummit

Read the #UA #creatives insights in the twitter thread below 👇 💎 #1
HopSkipDrive uses the same brand feeling and emotional value across channels but what might differ is the goal of each campaign. Example: Twitter for retargeting/re-engagement and Facebook for conversion.

15 mobile #growthgems 💎 from "Mobile Marketing for Card Games" with Josh Chandley (Wildcard Games) @eniac, Jonathan Lau (Weee!) and @jokim1

Watch this 52:14 discussion directly...Or start by reading the main #mobilegrowth #UA #creatives insights in the twitter thread below 👇 A way to test creatives at a lower cost is to start in India with a small budget to filter them out first, then move to Canada and deploying the best-performing ones in the US.

#tbt 14 mobile #growthgems 💎 from "Cutting Edge of Mobile Marketing Panel" with @JeetNiyogi, @Jayne, Sam McLellan, Dwight Zhou & @tomemrich
at @MobileGrowthMGS SF

#mobilegrowth #mobilemarketing insights from this 35 min panel in the twitter thread below 👇👇👇 (1/X) 💎 #1
Tag the ids within each ad creative: not one id per creative but an id for each "element": light/dark background, team id, player offer, CTA, etc. Add granularity of tagging for each concept so you can really understand what drives results. [DraftKings]

10 mobile #growthgems 💎 from "How We Scaled from 80k to 6m Users" by Jordan Gladstone (Director of Marketing at Dave - Banking App) at @apppromotion APS WFH USA

👇👇 Twitter thread below 💎 #2
Then start filming other people to be able to show the app more. It helps figuring out which messaging works as well as test different thumbnails (e.g. empty gas), showing or not the app (showing the app works better), actors, locations, etc.

9 mobile #growthgems 💎 from "Subscription apps fundamentals" by @Thomasbcn at the last (virtual) @AppGrowthSummit Berlin 💎 #1
There are very different kinds of subscriptions, and the retention tactics/levers are entirely different for each subcategory:
- Content - music, books, video, comics, news, etc.
- Motivation - health & fitness, dating, education
- Utilities - video editors, dropbox etc.