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Cara membuat social media strategy.

(a long thread, 3 SKS)
Sesuai definisi dari kamus besar Oxford, strategy adalah a plan of action or policy designed to achieve a major or overall aim.

Berarti social media strategy harus menyelesaikan sebuah masalah dan mencapai sebuah tujuan.
Masalah apa yang mau dipecahkan?
- bos minta followers naik 2x lipat
- kita launch produk baru
- nggak ada yang respon (engagement rate rendah)
- produk kita udah lama ada tapi perlu lebih dikenal lagi
- bawa traffic lebih banyak ke website
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