Super proud to announce that @ETMONEY leads the way in the #MutualFund industry. Corners a whopping 28% market share of net equity sales in the month of June.
When you stay true to your customers, success always follows!!
For more details, visit our blog: etmoney.com/blog/etmoney-l…
What added to the cheer was that we played a pivotal role in ensuring money was invested in categories made for long-term investing, not flavor of the season
In #LargeCap & #MultiCap funds, which are a core holding for investors, we had positive net sales of ₹25+ crores while the industry inflows were negative ₹1,000 crores
We accounted for nearly 14% of total net sales in the entire #MidCap category. Out of ₹36.70 crore net sale of the industry, we contributed ₹4.9 crore
#HybridFunds are usually the best bet during volatile times like now. We had a net positive sale in these funds while the industry was in deep red with -₹3,000 crore net sales
Our contribution to the #GiltFunds sale was minuscule & we are happy about it. That's because the recent good return on this category is driving the inflows. And that's not the reason to invest in a category
We were able to pull this off thanks to robust growth in our #SIP book, and less than industry SIP cancellation rates. While the industry had -3% m-o-m change in SIP inflows, we had a +1% growth
This wasn't a coincidence but a result of our deep commitment to help Indians make the right investing decisions. And here is what we did post the big market crash of March
As the markets crashed, we asked our users what their concerns were. We then got CEOs of top AMCs to answer those questions. This as the country was being put under lockdown
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Once the initial panic subsided, and uncertainty faded off, we continued hand-holding users through blogs, videos, and our Quora community
👉etmoney.com/blog
👉youtube.com/channel/UCxv9T…
👉quora.com/q/allaboutmoney
We also understood it is only human to get swayed by emotions & make decisions that might hurt long term goals. So before our users hit the final redemption or SIP cancellation button, we gave them options that they could go for rather than canceling
All this wouldn't have been possible without the efforts of our teams across #product, #marketing, #operations, and #customersupport. A big shout out to them🙌
Lastly a special mention to our #engineering team for sweating it out and making all of it possible by building industry-leading and highly helpful features on the app
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