Will Poskett Profile picture
Write about brand & marketing | Award-winning Brand Strategist | Have worked with Nike, Adidas & many scale-ups

Jan 29, 2022, 15 tweets

In 2021 i made big gains on $GALA , $SOL & $MATIC
by applying my own strategy to #crypto.

Using this strat we can see why @BoredApeYC is now at #100ETH 🀯🀯

Want to know how they did it? check the thread below πŸ‘‡πŸ§΅
#BAYC100 #NFTs

BTW if you like it pls RT/share this 1st post

WHAT WE WILL COVER:
-Catalyst
-Cultural Narrative
-Brand
-Tokeconmics/team

1/ CATALYST

The catalyst that kicked off the #NFT craze in 2021 was when @beeple sold his artwork for a massive $69M in May.

2/ CULTURAL NARRATIVE

Thie catalyst kicked off a narrative that #NFT would be the future of art & community.

This saw 1000s of copycat #NFT projects launched. Many of them are now 'worthless JPEGs'.

But @BoredApeYC has thrived...wanna know why? Keep reading on.

3/ BRAND STORY - 1

After @beeple fuelled the #NFT craze many projects like @thecryptopunks by @larvalabs became increasingly expensive & out of touch for more retailer buyers.

@BoredApeYC subverted this in the following ways...

4/ BRAND STORY - 2
@CryptoGarga & @GordonGoner built a great story:

- #apes represent people who 'aped' into crypto early & made millions in the future.
-They were now so rich they were bored out of their mind.
-This story tapped into the dreams of so many in #crypto (WAGMI!)

5/ BRAND STORY - 3

-In the beginning, they also positioned @BoredApeYC as a challenger to the elite and too expensive @thecryptopunks . They where the 'challenger brand'

- This resonated with a lot of #NFT #crypto investors who could not afford these projects

6/ BRAND INFLUENCE
@BoredApeYC has also leveraged influence very well:

-@pranksy one of the most influential #NFT investors was one of the first to APE in. Bring fame to the brand.

-Today a lot of celebs like @JmmyFallon are also making @BoredApeYC famous outside of #crypto

7/ BRAND EXPERIENCE

Whilst most #NFT projects at the time were copy & paste efforts, @BoredApeYC stood out because:

-They created real utility (you own the IP to your ape, you could iterate with it, there was a club to hang out at)
-The art style was truly unique/stood out.

8/ TOKECONOMICS & TEAM
The price of @BoredApeYC has also been helped to grow by:

-The capped the supply of original apes and especially exclusive gold ones.

-Amazing community that rarely sells and fights to increase the floor price.

CONCLUSION
@BoredApeYC grew to #100ETH because:

-timed the #NFT narrative like a boss
-had an amazing brand story that spoke to a broad #crypto audience
-had a great brand experience & design.

BTW if you like this thread you'll love my other ones. Keep reading πŸ‘‡πŸ‘‡πŸ‘‡

EDUCATIONAL THREAD

New to #crypto investing, here are a bunch of threads covering everything you need to know

and if you like my threads, you'll love my newsletter where I give my best Alpha

getrevue.co/profile/brands…

THANK YOU

It takes a long time to research & write educational threads.

So if you do like it - please Retweet, follow & share with a friend. πŸ™πŸ™πŸ™πŸ™

#ApesTogetherStrong #Crypto

BTW

retweet the first post on the thread not the last 🀣🀣🀣

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