Over the past 3 years, I've reviewed 300+ LinkedIn Account Profiles.
99% were just profiles that were either incomplete…
OR
Many profiles didn't add any value.
Save yourself the time and just apply these 9 steps to get a Perfect Profile 🧵
Goal for a Perfect Profile
- Show who you are
- Show who you serve
- Show why you are the authority
- Show how you can solve their problems
- Let them know how to enter your world “Opt-in” (don’t be salesy – give for free)
1\ Banner Image
- What you do: Grow business with XYZ etc.
- Who you serve: Coaches, Consultants, Entrepreneurs etc.
- Contact details: Social Links / Phone number etc.
- Show authority: Featured in (news/blogs/podcasts etc.)
2\ Headline
- Use relevant keywords - How do you want people to search for you?
- Show authority
- Allow them to contact you
- Use relevant hashtags
3\ Profile Photo
- Clear image
- Good Lighting
- Face covering 3/4th of the Frame
- Clean Background
- Stand-out by adding a ring border (optional)
4\ About Section
- Show authority
- Tell your story
- Share who it is for
- Allow them to contact you
5\ Featured Section
- Promote your service (how can you help)
- Explain who you are (about you)
- Share customer testimonials (build trust)
6\ Experience Section
- Numbers show facts
- Use Bullets - Makes it simple & readable
- Attach Testimonials, Case Studies
7\ Skills Section
- Showcase your top skills
- Skills show your expertise
- Prioritize the skills that matter the most
8\ Recommendations Section
- People trust when you have recommendations
- Real people provide real recommendations
- More the recommendations, higher the trust value
9\ Publication Section
- Showcase your authority
- Examples of publications: Books, Whitepapers etc.
- Publications are good source of authority & lead generation
Recap
1\ Banner Image
2\ Headline
3\ Profile Photo
4\ About Section
5\ Featured Section
6\ Experience Section
7\ Skills Section
8\ Recommendations Section
9\ Publication Section
If you enjoyed this thread, please:
1. Follow me (@nainil) for more tips on #LinkedIn #LinkedInTips #LinkedInLeads #PersonalBranding #Marketing #Sales
2. Retweet the 1st tweet below to share this thread
Join me and 150+ other Entrepreneurs in my private WhatsApp group (get content ideas, inspiration & build new connections). It’s FREE : nainil.com/whatsapp
Share this Scrolly Tale with your friends.
A Scrolly Tale is a new way to read Twitter threads with a more visually immersive experience.
Discover more beautiful Scrolly Tales like this.