Thread by @nainil

Over the past 3 years, I've reviewed 300+ LinkedIn Account Profiles.

99% were just profiles that were either incomplete…
OR
Many profiles didn't add any value.

Save yourself the time and just apply these 9 steps to get a Perfect Profile 🧵

Goal for a Perfect Profile

- Show who you are
- Show who you serve
- Show why you are the authority
- Show how you can solve their problems
- Let them know how to enter your world “Opt-in” (don’t be salesy – give for free)

1\ Banner Image

- What you do: Grow business with XYZ etc.
- Who you serve: Coaches, Consultants, Entrepreneurs etc.
- Contact details: Social Links / Phone number etc.
- Show authority: Featured in (news/blogs/podcasts etc.)

2\ Headline

- Use relevant keywords - How do you want people to search for you?
- Show authority
- Allow them to contact you
- Use relevant hashtags

3\ Profile Photo

- Clear image
- Good Lighting
- Face covering 3/4th of the Frame
- Clean Background
- Stand-out by adding a ring border (optional)

4\ About Section

- Show authority
- Tell your story
- Share who it is for
- Allow them to contact you

5\ Featured Section

- Promote your service (how can you help)
- Explain who you are (about you)
- Share customer testimonials (build trust)

6\ Experience Section

- Numbers show facts
- Use Bullets - Makes it simple & readable
- Attach Testimonials, Case Studies

7\ Skills Section

- Showcase your top skills
- Skills show your expertise
- Prioritize the skills that matter the most

8\ Recommendations Section

- People trust when you have recommendations
- Real people provide real recommendations
- More the recommendations, higher the trust value

9\ Publication Section

- Showcase your authority
- Examples of publications: Books, Whitepapers etc.
- Publications are good source of authority & lead generation

Recap

1\ Banner Image
2\ Headline
3\ Profile Photo
4\ About Section
5\ Featured Section
6\ Experience Section
7\ Skills Section
8\ Recommendations Section
9\ Publication Section

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