We relate to brands the way we relate to people. Learn this and your entire outlook on sales will change.
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#branding #brand #marketing #business #sales
Brand loyalty is massively studied in human behavior and psychology. Numerous studies have shown a near identical product is perceived differently depending on the branding.
Influence of brands on our subconscious is HUGE. Without noticing, we identify with a brand, in a very tribal mindset.
A good marketing sells a product. A great marketing creates an army.
When you have people who are defending your brand and products, you create a network effect.
The large contingent of people who resonate with your message become your #1 customers.
If you are able to hook people on your mission, identity, and position, you earn yourself a lifelong customer.
These people have strong brand loyalty. They will buy from you, they will fight for you, and they will make you money.
How to leverage this in your business?
Create a family. Foster an environment where people feel like they belong to.
Apple has defined the market on this area. Studies where people's brains were analyzed with an MRI machine showed astonishing information regarding its brand.
Apple users showed increase positive response to the brand, a similar one to how people react their own family.
How do you replicate this in your own business? Storytelling. Don't be a mundane brand selling a product. Sell the benefits. Tell the story. Create an army.
Marketing, copywriting, and customer relations are essential. A good product will sell itself. But if you can convert the buyers to be loyal soldiers and ambassadors, the profit increase will be unmatched.
Look around in your life. Which brands do you identify with? What companies do you defend?
Question their marketing strategies. Look what they are good at, and how they are conveying the message.
Once you see a trend and understand the gist, you will be able to replicate that success.
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