Thread by @SCHM7DT

You asked.

Now, I answer.

Here's how I landed my first copywriting client with ZERO experience.

~ A fuckin valuable ass thread ~

Freelance copywriting was my first "make $$ online" venture. Basically, I studied the fuck out of copywriting while I was still in school, read a few books, analyzed a bunch of shit, and practiced writing copy everyday.

Once I felt I was half-decent, I set out to get clients.

I didn't do Fiverr or Upwork or any of that. I wanted to get to the real money. So instead, I cold emailed business I wanted to work with.

Some key points:

* I only reached out to businesses that were ALREADY hiring copywriters
* I positioned myself specifically as an email copywriter in the health/fitness/supplements niche

Since email copy was my specialty, I was able to demonstrate some of my persuasive skills in my cold emails. This definitely helped.

But basically, I made a list of companies in that niche, used some fancy email finding tool (Google it) to get the email of the decision-maker of each company, did a BUNCH of research on them, their company, etc., and crafted a unique cold email based on my research.

The important part here is that I did my research beforehand and was able to demonstrate that in the cold email. This way, they knew I wasn't just some loser copy/pasting emails to a bunch of people. The cold emails were personalized, entertaining, and ballsy as hell.

This caught a lot of attention, but rarely led to me actually landing clients.

I probably cold emailed 20 companies my first go around.

Got maybe 5-10 responses.

None of them yes's.

When someone said no or didn't reply, I'd wait a week.

Then I'd email them again.

And again.

And again.

The first client I landed?

Took SIX cold emails to finally get a yes.

https://twitter.com/schm7dt/status/950178413788237825

I wish I had the exact emails I sent them to show you (they were sent from a now defunct gmail address I no longer have access to). Either way, it really wasn't that complicated.

I positioned myself as someone who they'd probably work with, and I was persistent.

Honestly, that's pretty much all it takes.

That first gig was for one "trial" email, which I charged them $300 for. It made them $3,000 back, so we kept working together.

And that's the story of how I landed my first copywriting client with zero experience.

I don't do freelancing anymore, but I do own a highly profitable e-commerce store and marketing agency.

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