Thread by @SCHM7DT

The secret to success in e-commerce?

ADVANTAGE

i.e. Doing 1 or 2 key things BETTER than everyone else

There’s a ton of ways to do this

Let’s break down some examples ↓

OFFER

One of the simplest advantages is just having a better offer

Lower price, more value, better deal, etc. than competitors

If ppl are used to paying $50 for 1 and you can offer $40 for 2?

Hard to lose

NICHE MARKET

Getting extremely specific in who you sell to is a huge advantage because it removes 90% of your competition

A lot of companies sell phone cases


But how many sell extremely durable phone cases for day laborers who put their phone through hell everyday?

ANGLE

Think of this as the theme behind your advertising

Cuts sells t-shirts but the angle in this ad is “suits are cancelled, these are t-shirts for the workplace”

Goes way deeper than just “these are good t-shirts that are worth the money”

CONTENT

If your photo and video content is simply way better than competitors it will draw attention and make people want to buy

Hint: Solid lifestyle + stylized photos can be huge

Just look at the difference in these 2 photos

MARGINS

Pretty obvious but selling products with great margins is a huge advantage

The higher your margins the more you can afford to spend on ads (and still be profitable)

As general rule shoot for a 4x markup

There’s tons of other advantages in e-commerce but these are some of the big ones

Do with them what you will

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