Thread by @SCHM7DT

Coming up with STRONG marketing angles

This is one of the most important yet least understood skills in all of e-commerce…

Here’s how it works

THREAD

Marketing angle = the overarching theme behind your ad

The big idea, the pull, the sex appeal, the #1 reason someone should pay attention and buy your product

For example a while back P90X came up with the marketing angle “muscle confusion”


There’s no science behind it but it sounds sexy, it was new and exciting at the time, and it directly led to millions in revenue

You can do something similar for your product, here’s an example

Let’s say we’re selling a knee brace

Most people would use a super generic angle like “reduce knee pain”

True? Maybe

Compelling? No

People have already seen that a million times

We need something stronger

First we’ll narrow down our target market

Let’s say our knee brace is for athletes, and more specifically soccer players

(The more specific we get in who we’re targeting the easier it is to come up with compelling angles)

Next we’ll think about what our knee brace can do for our target market

- *Recover* from past injuries faster
- *Protect* from injuries in the future
- *Reduce* pain while playing

All of these are different angles

It might seem subtle but each of these are going to produce dramatically different ads

People in our market will respond to them differently


And some may work better than the others

Once we have a few angles written down we’ll expand on them and make ads around them

I’ve mocked up a super quick example using the angle of “recover faster”

We can do the same for all the other angles we come up with

And from there all that’s left is to test our ads and see which angles perform best

The way we come up with angles?

Mainly through research

- Amazon reviews of similar products
- Forums of people in our market

Look for patterns in WHY people bought the product, what they’re using it for, etc.

Then combine that with your knowledge of the market, any previous experience, and honestly just common sense

Every ad you test should have some sort of compelling angle behind it that’s specific to the market you’re showing it to and that you believe is likely to resonate with them and catch their attention

TL;DR

Go beyond the generic, come up with unique, compelling, and specific angles, and above all test a lot of different ones

Hope that was valuable

If it was feel free to RT this thread or tell ur grandma about it or somethin