Thread by @SCHM7DT

How I found my first $1,000,000+ e-commerce product

This is a simple formula anyone can follow

THREAD

Some of you might know my first big winner was Apple Watch straps

Not your typical "winning product"

But in 2018 it went on to generate me over $1.5M in sales

Here's how I found it ↓

It's a cold winter night, I'm working my pizza delivery job about to start closing the store

I walk up to the front and notice my co-worker just got a new Apple Watch

It caught my eye because he had a cool band for it that I'd never seen before

I ask him where he got it

He said it was a Christmas gift

I say oh cool and walk away

Then I do a double take

"Wait... that's a really cool product. I wonder if I could sell that..."

I hop in a booth and pull out my phone, quickly navigating to AliExpress

I type "Apple watch straps" in the search bar

The results come up

There's tons of listings

Some of them even have really good pictures

I put my phone away and close the store, getting home around 11

Immediately I pull out my laptop and start building out the store

4 hours later I have the store finished and ads scheduled

Fast forward a year?

That store generated over $1.5M in sales and pretty much completely changed my life

But how did I find the product?

It was just an idea I got at work, right?

Kind of, but there's more to it than that ↓

Up until this point one of the major things I'd been doing is training my brain to, every time I saw a product, ask myself,

"Could I sell that?"

Products I'd bought, products my friends bought, products I saw people wearing or using on the street, anything

Every time I saw a product my first thought was always

"Could I sell that?"

I asked myself that questions dozens of times every day, and most of the time it'd end up being nothing

But then that one time, with that one product, it ended up being a complete game changer

And that's the thing...

Great product ideas are EVERYWHERE

But the key part is, you have to be looking for them

This is a 2 step process

1. You apply the filter of "could I sell this?" to everything you see (takes a bit of time but eventually it becomes automatic)

2. You just live your life with this filter constantly on, running every product you see in your day-to-day life through it

Products you see on Instagram, products you see your friends wearing or buying, products you see random people with, etc...

You see dozens of different products every day

Any one of them could be your next big winner

But if you want to find them, you have to be consciously looking for them

So train your brain to ask that one key question...

"Could I sell that?"

Every single time you see a product

And over the course of a few weeks you'll come up with hundreds of product ideas, most of which will be shit

But the cool part is it only takes 1 good idea (executed well of course) to change your life

Do with that what you will!

Pce.

- Nate