To be clear:
Quality necessarily =\= complexity

The hardest thing to write is clear, true, beautiful, *accessible*, challenging wisdom. Many writers can achieve a few of these qualities, but very few can do all or most of them.
Great Christian writing can be very accessible and good for the reader.

Exceptionally popular writing (of any kind!) will rarely be very accessible and good for the reader. It’s possible, but rare.
Who is to blame for the wild success of terrible books, music, films, tv shows, food, etc? Individuals for making poor choices, producers for creating harmful goods, publishers for publishing it, marketers for cultivating desires for what is harmful, institutions, churches, ....
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