But names will never harm me.”
is directly at odds with
“The pen is mightier than the sword”
The fact that PR firms exists shows the second is right.
Your reputation can be harmed by words, just as it can be bolstered.
However, to use that as an argument that words are therefore “harmless” is a logical fallacy.
If anything, it shows they *do* have power and therefore that power needs to be acknowledged.