Stephen O. Profile picture
Jun 5, 2019 7 tweets 3 min read
To the Graphics Designer

What's More Important to You?
The Design or The message?

A lot of designers are missing the point.

You spend weeks on one project just to create something that strokes your Ego and

not the message behind the project.

I know we all love...
to show off our creative sides but you must know that if you fail to pass the message accross,

you have failed.

Sometimes you don't need that diamond-looking font design.

All you need is a SIMPLE DESIGN!!!

When ever you're working on someone's marketing project,
Try to keep the Over-the-top design very minimal.

Recently, I saw a poster for an upcoming event, the design was out of this world but

I couldn't read anything except the massive photo of the event's host

I had to come very close just to read this poster.

So the question is,
will your target audience have all the time to make sure the read your poster?

The answer is no!

If EXQUISITE design is all that matters,

why is @Google @SamsungMobile @apple and even our very own @NairaBET using very simple and easy-to-read graphic designs

Is it that...
they can't afford a very 'top notch' design?

No!

They understand it's about the consumer and nothing about the graphics.

You need to have the same mentality.

Try and examine your designs from the customer's point of view not that of the designer.

When next you create...
a design, try to make sure you achieve your sole aim which is to pass the message accross.

If not you're wasting your time. And your client might not even know it's your fault.

They might end up blaming the copywriter or the ad.

Not knowing the Graphic Designer ruined it all.

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