Thread by @zic_toti

There are loads of copywriting rules, hacks and tricks out here...

But one rule reigns supreme.

"Write As You Talk!!!"

I really don't know why but I feel a lot of people don't know what this means...

But I'll explain.

You see...

When you're having a conversation with your

Best friend, the words and tone of voice comes naturally

And it sounds as smooth as butter.

(Nobody sounds like a lawyer—defending a murder convict—when talking to a friend)

And that's how you should write.

But there's another side to this...

You know,

The way you chat with

A nigerian friend isn't the same way you'd talk to your new American friend.

Because, they have very different cultures and nuances and their choice of phrases are very different.

Now, if you intend having a reasonable conversation with your American buddy, you have talk like

he talks.

Using a Nigerian tone won't get you want you want.

So you see, it goes beyond having a normal conversation...you also need understand how the other party converses.

And this has been a major challenge for non-native speaking copywriters.

Beyond your copy prowess and

Intelligence, you need to have a good grasp of your readers tone of voice and way of speaking.

And how do you do this?

By getting familiar with their culture and way of speaking through listening and reading as well.

If you have a US audience, read books by American authors.