Robert said…

‘‘Enter the conversation already taking place in the customer’s mind’’.

Your audience has beliefs. They have nuances that they hold on to.

There's no point trying to create new ones where they don't exist.

All you go to do is tap into the existing ones and
drill the hell out of it.

Sometime ago, i was writing a copy project for domestically abused women...

All i had to do is read blog post, read book summaries, read forum comments etc...

And i discovered a lot of things that normally seemed unusual.

I discovered their common👇🏿
enemy...

Their desire...

Their current state of mind...

And the tone of voice to use for them.

And the result was nothing short of outstanding.

You don't need to stress it.

Enter the conversation were they are.

This applies to everything in selling not just copywriting.
Join my list:

cutt.ly/XnUOdLB

• • •

Missing some Tweet in this thread? You can try to force a refresh
 

Keep Current with Stephen O.

Stephen O. Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!

PDF

Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @zic_toti

21 Jun
Did you know that Apple started as a side hustle?

Here's a thread of 3 multimillion dollar companies that started as side hustles…

👇🏿
1. Apple

Steve Jobs was working the nightshift in Atari while Steve Wozniak was working as an engineer at HP.

In their spare time, the buddies would work on building computers in a car garage. This later gave birth to what we call Apple I.
2. Instagram

In 2009, Kevin Systrom was working as product manager at NextStop but during the nights and weekends, he'd work on his lil project. 

That project gave us Instagram.
Read 6 tweets
19 Jun
When it comes to the issue of selling...

Humans are not as difficult as we make them look.

Yeah they aren't.

You just have to discover what they want.

How?

First, you need to understand that we are all want same thing...

Black, white, mixed etc.. we all want the same👇🏿
Things.

And to discover what people want, ask yourself one question:

"What do I want?"

More money...

Good life...

Healthy relationship...

Freedom...

Respect... etc.

If you want these things, then it means that someone in kafanchan or Netherlands or Russia, also wants same
things.

So to get their money, create product and services that satisfy these wants.

Capisce? 👐🏿

If you belong to the group of people who want more money, then you might want to join my list.

I'll be sharing some side hustle ideas with my people from next week.

Join here:👇🏿
Read 4 tweets
18 Jun
How To Buy Money For Free In Nigeria 2021

(From Broke to Abundance In 6 Simple Steps)

A thread...
1.  Reset your mindset

It doesn't matter how many books you read or courses you buy, the first step to financial freedom is knowing you deserve to be rich.

You’re Nigerian not an outcast.

Believe that you deserve better.
2.  Attract money. Don't try to ‘make’ it

No one has ever made money from thin air except Nigerian politicians—which I believe you aren’t.

If you have any intention of making money, you must attract it by giving out value.
Read 8 tweets
14 Jun
I remember when I was so desperate to make my own money.

The first idea that came to mind was to sell wristwatches in corporate offices.

I waka ehh, my shoe almost bent to the left plus I had to deal with disgusting human beings everyday.

The business died within 14 days, then
I moved on to designing bespoke men's ties

But...

There was an 800 pound gorilla(big competitor) in the environment already.

The business didn't take flight even though I had invested my savings.

Meanwhile, I had no idea that one could actually sit in his home and churn out
millions of naira on a monthly basis.

I thought entrepreneurship was only about buying stuff and selling it to someone.

And thats the major problem with a lot folks.

You see...

The world has evolved and the internet had made life much easier.

You can spend just 2hrs doing
Read 5 tweets
14 May
Have you ever heard of the "Preemptive Strike?"

It's a Copywriting/Selling hack used in knocking out prospect's objections even before they arise

I first discovered it from Brian Tracy and here's how it works...

Let's say you're hired to write a sales letter for the popular 👇🏿
P90X Weightloss program...

And youre asked to present this revolutionary product to the public in such away they'll accept it with open arms

Now, you already know they are going to have a gazillion objections about this new product.

So instead of waiting for them to ask this👇🏿
questions...

You use the Preemptive Strike on them by knocking off all the objections—in order—before they ask them.

For instance,

Let's assume you've successfully pulled them into your copy with a good headline and now, they are diving deep into your lead copy...

As a 👇🏿
Read 8 tweets
13 May
Two Golden Rules Of Free Bonuses

==

It's no news that one of the best ways to sweeten a product offer is to add free bonuses.

But...

What you don't know is that the wrong bonus can ruin an already beautiful offer.

If you're going to add free bonuses to you offer, you must do
it the right way by obeying these two rules

#1: They must be valuable.

We know it's free but it has to be valuable enough that you can still sell it for money.

#2: They must be helpful and related to the main product

How?

If you're going to add a free bonus to your offer,
you must make sure that it's related to your product.

You don't sell a car and give out loaves of bread as bonus.

A year's supply of quality engine oil would be a better option.

Again, this bonus must be helpful to the product by actually helping the customer get closer to...
Read 4 tweets

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!

:(