Robert said…
‘‘Enter the conversation already taking place in the customer’s mind’’.
Your audience has beliefs. They have nuances that they hold on to.
There's no point trying to create new ones where they don't exist.
All you go to do is tap into the existing ones and
‘‘Enter the conversation already taking place in the customer’s mind’’.
Your audience has beliefs. They have nuances that they hold on to.
There's no point trying to create new ones where they don't exist.
All you go to do is tap into the existing ones and
drill the hell out of it.
Sometime ago, i was writing a copy project for domestically abused women...
All i had to do is read blog post, read book summaries, read forum comments etc...
And i discovered a lot of things that normally seemed unusual.
I discovered their common👇🏿
Sometime ago, i was writing a copy project for domestically abused women...
All i had to do is read blog post, read book summaries, read forum comments etc...
And i discovered a lot of things that normally seemed unusual.
I discovered their common👇🏿
enemy...
Their desire...
Their current state of mind...
And the tone of voice to use for them.
And the result was nothing short of outstanding.
You don't need to stress it.
Enter the conversation were they are.
This applies to everything in selling not just copywriting.
Their desire...
Their current state of mind...
And the tone of voice to use for them.
And the result was nothing short of outstanding.
You don't need to stress it.
Enter the conversation were they are.
This applies to everything in selling not just copywriting.
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