Thread by @willmckinley

#TheOffice — the No. 1 streaming show — will leave @Netflix + be exclusive to @NBCUniversal's new service.

Hoarding beloved movies + shows for the rights holder's branded #streaming services will soon be the law of the land. Prepare yourselves.

hollywoodreporter.com/live-feed/offi…

The @WarnerMediaGrp streaming service — which supposedly soft-launches later this year — will reportedly be called "HBO Max"

tvline.com/2019/07/02/war…

Branding Quiz 👨‍🎓

1. If you owned a vast collection of brands, and were aggregating ALL of them into one pricey, direct-to-consumer offering, would you choose to name that offering after just ONE of the brands?

2. Isn't there enough brand confusion already with HBO Now/HBO Go?

Disney continues censoring their classic films to meet contemporary standards. This time it’s #ToyStory 2 (1999).

uproxx.com/movies/toy-sto…

The upcoming #WarnerMedia streaming service is now *officially* named HBO Max

variety.com/2019/digital/n…

I know @WarnerMediaGrp thinks @HBO is its premier brand. But for much of this country, HBO = adult-skewing programming they don't want in their home. #HBOMax

The same month @HBO airs a "teen melodrama" w/ "the most male nudity" in TV history, they announce a *general interest* streaming service using the HBO brand.

That demonstrate a fundamental lack of understanding of this country as a whole. #HBOMax

theringer.com/tv/2019/6/25/1…

Branding the #WarnerMedia streaming service as a variation of @HBO is hugely confusing for a general audience that doesn't know — or care, frankly — that the same company owns FRIENDS, CASABLANCA and Batman. #HBOMax

Calling the #WarnerMedia streaming service #HBOMax implies that it will have the sensibility, content and tone of @HBO.

In no way does it suggest an offering that represents the full breadth of the company. It implies that iconic brands like Warner Bros are secondary.

Two logo montages appear in the sizzle reel for the #HBOMax streaming service.

Can you spot @TCM in either of them? #TCMParty

The changes #Disney has made to #TheLionKing (1994) since its original release

screenrant.com/lion-king-orig…

NBC's streaming service will launch April, 2020 — but unlike #DisneyPlus, #HBOMax, @CBSAllAccess and other branded services, it will be *free* (with ads)

engadget.com/2019/07/25/nbc…

@CBSAllAccess #TheOffice will be a “tentpole property" for #NBCUniversal's streaming service, but not until 2021 when its #Netflix license expires.

deadline.com/2019/07/comcas…

Gosh, I wonder where the "$500 million in Cost Savings" will come from?

hollywoodreporter.com/news/cbs-viaco… #cbsviacom #ViacomCBS

#HBOMax is expected to pay as much as $1.5 billion — with a B — to stream TWO AND A HALF MEN and BIG BANG THEORY.

Why so much? Because both would be making their complete series streaming debuts.

deadline.com/2019/08/hbo-ma…

If this was the sizzle reel for #DisneyPlus I'd subscribe in a heartbeat

Here's the #DisneyPlus sizzle reel.

It's well done, but how much pre-1990 content do you see?

I see one pre-1990 live action release in the #DisneyPlus sizzle reel:
Mary Poppins (1964)

And the following animated films:
Snow White (1937)
Fantasia (1940)
Cinderella (1950)
Peter Pan (1953)
Sleeping Beauty (1959)
101 Dalmatians (1961)
Jungle Book (1967)