We officially changed our name from Videofruit to Growth Tools yesterday.

New site is up!

GrowthTools.com
Instead of making a regular ole homepage that tells you what we do, we show you by giving you what you actually want: cool marketing strategies you haven’t thought of before.

So in under 90 seconds you get to experience our tools and training.
How it works:

1. Click a button
2. Get a marketing idea
3. Keep clicking to see others
4. Find one you like
5. Get instructions and help

Each one uses our free tools or training to implement. So your first encounter with us we get to help you and you learn thru doing.
And obviously it took me until we shipped it yesterday to really figure out how it should have been: drive.google.com/file/d/1ioK8Uq…
(This series of tweets brought to you while in this position) ❤️

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More from @Harris_Bryan

Jan 4, 2021
A lot of people crap on spending time watching TV. Screw that. I love it!

This is the golden age of TV. We spend 1+ hour most nights watching.

Here are 10 of the best movies and shows we watched in 2020

👇🏼👇🏼👇🏼
My Octopus Teacher (Netflix)

Wife: “what on earth could the story possibly be? It’s about an octopus.”

<90min later>

“Pass the tissues!”

Fantastic documentary!

Yellowstone (Youtube)

It’s like Billions. But set in a ranch in Montana instead of NYC. Also, 100% chance you’ll want to buy a giant ranch and hire a “Rip” afterwards.

Read 15 tweets
Jan 3, 2021
The #1 habit I built in 2020 was reading for 30m to start each day.

Realized that learning was my top motivator. So I prioritized. And, not surprisingly, it was my biggest year of personal growth.

Here are 10 of the best books I read

👇🏼👇🏼👇🏼
1. Cook and Chef

This book shows the secret sauce behind the most impressive entrepreneur to ever live. I think about it nearly every day.

amazon.com/Elon-Musk-Blog…
2. Breakthrough Advertising

Imagine if you knew how to write emails and ads that converted 10x better than anything you’ve tried.

Shows you how to find existing desire and piggy back your product on it.

My notes and summary: docs.google.com/document/d/1HQ…
Read 12 tweets
Jan 2, 2021
My favorite question to ask is:

“What have you changed your mind on lately?”

Here are 10 things I changed my mind on in 2020

👇🏼👇🏼👇🏼
I used to think “drugs are bad”.

Then I started investigating. Turns out that the word “drug” and “medicine” is marketing lingo.

Now I believe that any “drug” that grows in the ground is a medicine. And prly has been used for 1000s of years as such.
I used to think coffee was silly.

Now I drink it everyday.

I still think it silly. But I do it.

Don’t @ me. 😉
Read 16 tweets
Jan 2, 2021
In 2020 I abandoned podcasts. Now I almost exclusively listen to YouTube videos.

1. Much better interface
2. Red allows background listening
3. Much wider selection, better search and suggestions

Here are 10 of my favorite Youtube videos from 2020

👇🏼👇🏼👇🏼
I became slightly obsessed with Elizabeth Gilbert after watching this Ted Talk.

1. I read 3 of her books
2. Watched 10+ interviews with her
3. And I’ve re-watched this video dozens of times

Start here. See if you get swept away like I was.

Dan Carlin is a fascinating story teller who made history fun for me. I love how he thinks and communicates.

Topics covered:

1. Will we always have war?
2. Lex’s bhag of interviewing Putin
3. Could hitler have been stopped?
4. The meaning of life

Read 14 tweets
Jan 1, 2021
Nothing inspires and sparks creativity for me faster than a quote that resonates.

As Mark Twain says:

“The difference in the almost right word and right word is difference in a lightning bug and a lightning bolt”

Here are 10 of the best quotes I found in 2020

👇🏼👇🏼 👇🏼
"Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.”

- Jeff Bezos
“The more a CEO does, the weaker the company becomes.”

- Casey Graham
Read 14 tweets
Sep 15, 2020
Most critical thing to answer before writing ad & email copy:

“What do my prospects know?”

1. About my product?
2. About the problem I solve?
3. About their need to solve it?

This dictates everything that you’ll write in the ad

5 Examples👇🏼
There are 5 potential levels of awareness:

1. Most Aware: "Sup fam!"
2. Product Aware: "I know you!"
3. Solution Aware: "I've heard of it”
4. Problem Aware: "This sucks!"
5. Unaware: "Life is good yo!" Image
Stage #1: Most Aware

They already know and want your product.

1. Remind them of your product
2. Review and display price
3. Highlight features and benefits

Example: Image
Read 8 tweets

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