My favorite question to ask is:

“What have you changed your mind on lately?”

Here are 10 things I changed my mind on in 2020

👇🏼👇🏼👇🏼
I used to think “drugs are bad”.

Then I started investigating. Turns out that the word “drug” and “medicine” is marketing lingo.

Now I believe that any “drug” that grows in the ground is a medicine. And prly has been used for 1000s of years as such.
I used to think coffee was silly.

Now I drink it everyday.

I still think it silly. But I do it.

Don’t @ me. 😉
I used to think that to cut body fat that I needed to restrict calories.

Now I believe that calories in/out have nothing to do with it. And that Insulin level is the primary driver of fat loss and gain.
I used to think my Apple Watch was a great tool. One day I took it off. Haven’t worn it for months. I don’t miss it at all.

Now I believe it was mostly just noise.

And I wander what other areas I need to apply this to?
I used to think I was a pretty good visionary. But now believe that my vision has been small.

Studying Elon by reading the book by Vance and @waitbutwhy blog post series showed me a whole other level of vision that’s possible.
I used to think that the existence of the God of the Bible was unprovable with the scientific method.

Now I believe science will lead more people to the God of the Bible than religion. And it could happen in my lifetime.
I used to think that when there was a consistent and nagging problem that I faced that I needed to work harder and harder and harder and harder until it was solved.

Now I believe that after 2 “harders” that I need to do the opposite.
I used to think that sugar tastes amazing. And that the most delicious things to eat had it.

Now I believe that added sugar is a loud annoying megaphone that drowns out the most amazing flavors in the world. And that i can’t experience those while the mega phone is blaring.
But also, I still love sugar 🤣
I used to think money was a top motivation for me in business and life.

Now I believe it’s not in my top 10. Learning, teaching, leading and relationships are very high for me.
I used to think that “charge the full ltv up front” was a great strategy.

Now I believe it might be the worst business advice I’ve ever given.
I used to think I needed to bend reality to my will.

Now I believe that asking “What if this is exactly what I need?” is a better question to ask. And it typically produces better results and more happiness.
I used to think that sex in a marriage should just naturally happen all the time at all stages of life.

Now I believe that planning weekly “sex dates” is one of the best things we can do to keep our sex life going and healthy at all times no matter life stage.
I used to think that making sure everyone knew what they needed to do was important in order to hit our goal.

Now I believe that making sure everyone knows the destination and letting them work out the details is better.

Make the target known. Over and over and over agin.
I used to think that the more you did something the easier it would get.

Now I believe that the more you do something and the more you learn it the harder and harder it gets to master.

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More from @Harris_Bryan

4 Jan
A lot of people crap on spending time watching TV. Screw that. I love it!

This is the golden age of TV. We spend 1+ hour most nights watching.

Here are 10 of the best movies and shows we watched in 2020

👇🏼👇🏼👇🏼
My Octopus Teacher (Netflix)

Wife: “what on earth could the story possibly be? It’s about an octopus.”

<90min later>

“Pass the tissues!”

Fantastic documentary!

Yellowstone (Youtube)

It’s like Billions. But set in a ranch in Montana instead of NYC. Also, 100% chance you’ll want to buy a giant ranch and hire a “Rip” afterwards.

Read 15 tweets
3 Jan
The #1 habit I built in 2020 was reading for 30m to start each day.

Realized that learning was my top motivator. So I prioritized. And, not surprisingly, it was my biggest year of personal growth.

Here are 10 of the best books I read

👇🏼👇🏼👇🏼
1. Cook and Chef

This book shows the secret sauce behind the most impressive entrepreneur to ever live. I think about it nearly every day.

amazon.com/Elon-Musk-Blog…
2. Breakthrough Advertising

Imagine if you knew how to write emails and ads that converted 10x better than anything you’ve tried.

Shows you how to find existing desire and piggy back your product on it.

My notes and summary: docs.google.com/document/d/1HQ…
Read 12 tweets
2 Jan
In 2020 I abandoned podcasts. Now I almost exclusively listen to YouTube videos.

1. Much better interface
2. Red allows background listening
3. Much wider selection, better search and suggestions

Here are 10 of my favorite Youtube videos from 2020

👇🏼👇🏼👇🏼
I became slightly obsessed with Elizabeth Gilbert after watching this Ted Talk.

1. I read 3 of her books
2. Watched 10+ interviews with her
3. And I’ve re-watched this video dozens of times

Start here. See if you get swept away like I was.

Dan Carlin is a fascinating story teller who made history fun for me. I love how he thinks and communicates.

Topics covered:

1. Will we always have war?
2. Lex’s bhag of interviewing Putin
3. Could hitler have been stopped?
4. The meaning of life

Read 14 tweets
1 Jan
Nothing inspires and sparks creativity for me faster than a quote that resonates.

As Mark Twain says:

“The difference in the almost right word and right word is difference in a lightning bug and a lightning bolt”

Here are 10 of the best quotes I found in 2020

👇🏼👇🏼 👇🏼
"Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.”

- Jeff Bezos
“The more a CEO does, the weaker the company becomes.”

- Casey Graham
Read 14 tweets
15 Sep 20
Most critical thing to answer before writing ad & email copy:

“What do my prospects know?”

1. About my product?
2. About the problem I solve?
3. About their need to solve it?

This dictates everything that you’ll write in the ad

5 Examples👇🏼
There are 5 potential levels of awareness:

1. Most Aware: "Sup fam!"
2. Product Aware: "I know you!"
3. Solution Aware: "I've heard of it”
4. Problem Aware: "This sucks!"
5. Unaware: "Life is good yo!" Image
Stage #1: Most Aware

They already know and want your product.

1. Remind them of your product
2. Review and display price
3. Highlight features and benefits

Example: Image
Read 8 tweets
6 Sep 20
Your product probably has 1 of these 3 Issues:

1. Seems to complicated
2. Problem isn’t acute enough
3. Price seems too high

How do you fix it?

Rearrange peoples perspective of the product so the issues naturally go away.

Examples 👇
Issue #1: "Seems to complicated"

Symptoms:
1. The product seems too complicated
2. The method seems hard to follow
3. I just don't think I can do it.

Solution: Simplification.

Rearrange their perspective by boiling down your product to its most simple parts.

Example...
Issue #2: "Problem isn’t big enough"

Symptoms:
1. "Maybe I'll deal with that later"
2. Market seems too small

Solution: Escalation.

Rearrange their perspective by zooming out and focusing on another problem they are aware of and that depends on your solution.

Example...
Read 7 tweets

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