Then I started investigating. Turns out that the word “drug” and “medicine” is marketing lingo.
Now I believe that any “drug” that grows in the ground is a medicine. And prly has been used for 1000s of years as such.
I used to think coffee was silly.
Now I drink it everyday.
I still think it silly. But I do it.
Don’t @ me. 😉
I used to think that to cut body fat that I needed to restrict calories.
Now I believe that calories in/out have nothing to do with it. And that Insulin level is the primary driver of fat loss and gain.
I used to think my Apple Watch was a great tool. One day I took it off. Haven’t worn it for months. I don’t miss it at all.
Now I believe it was mostly just noise.
And I wander what other areas I need to apply this to?
I used to think I was a pretty good visionary. But now believe that my vision has been small.
Studying Elon by reading the book by Vance and @waitbutwhy blog post series showed me a whole other level of vision that’s possible.
I used to think that the existence of the God of the Bible was unprovable with the scientific method.
Now I believe science will lead more people to the God of the Bible than religion. And it could happen in my lifetime.
I used to think that when there was a consistent and nagging problem that I faced that I needed to work harder and harder and harder and harder until it was solved.
Now I believe that after 2 “harders” that I need to do the opposite.
I used to think that sugar tastes amazing. And that the most delicious things to eat had it.
Now I believe that added sugar is a loud annoying megaphone that drowns out the most amazing flavors in the world. And that i can’t experience those while the mega phone is blaring.
But also, I still love sugar 🤣
I used to think money was a top motivation for me in business and life.
Now I believe it’s not in my top 10. Learning, teaching, leading and relationships are very high for me.
I used to think that “charge the full ltv up front” was a great strategy.
Now I believe it might be the worst business advice I’ve ever given.
I used to think I needed to bend reality to my will.
Now I believe that asking “What if this is exactly what I need?” is a better question to ask. And it typically produces better results and more happiness.
I used to think that sex in a marriage should just naturally happen all the time at all stages of life.
Now I believe that planning weekly “sex dates” is one of the best things we can do to keep our sex life going and healthy at all times no matter life stage.
I used to think that making sure everyone knew what they needed to do was important in order to hit our goal.
Now I believe that making sure everyone knows the destination and letting them work out the details is better.
Make the target known. Over and over and over agin.
I used to think that the more you did something the easier it would get.
Now I believe that the more you do something and the more you learn it the harder and harder it gets to master.
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Most critical thing to answer before writing ad & email copy:
“What do my prospects know?”
1. About my product? 2. About the problem I solve? 3. About their need to solve it?
This dictates everything that you’ll write in the ad
5 Examples👇🏼
There are 5 potential levels of awareness:
1. Most Aware: "Sup fam!" 2. Product Aware: "I know you!" 3. Solution Aware: "I've heard of it” 4. Problem Aware: "This sucks!" 5. Unaware: "Life is good yo!"
Stage #1: Most Aware
They already know and want your product.
1. Remind them of your product 2. Review and display price 3. Highlight features and benefits