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Bryan Harris

3 Jan, 12 tweets, 4 min read

The #1 habit I built in 2020 was reading for 30m to start each day.

Realized that learning was my top motivator. So I prioritized. And, not surprisingly, it was my biggest year of personal growth.

Here are 10 of the best books I read

👇🏼👇🏼👇🏼

1. Cook and Chef

This book shows the secret sauce behind the most impressive entrepreneur to ever live. I think about it nearly every day.

amazon.com/Elon-Musk-Blog…

2. Breakthrough Advertising

Imagine if you knew how to write emails and ads that converted 10x better than anything you’ve tried.

Shows you how to find existing desire and piggy back your product on it.

My notes and summary: docs.google.com/document/d/1HQ…

(This book is a cult classic. I somewhat get it. Also, it’s a total mess of a book. Total pain to read and digest.)

3. Hello My Name is Awesome

Imagine if before they were even customers, ppl loved your company simply because they loved the name.

Teaches you how to pick amazing names for your products and co.

My notes: docs.google.com/document/d/1ph…

4. Influence

Imagine if you could persuade a spouse, client or employee to see things from your perspective.

Persuasion is a learnable skill. Helps you lead better and get more things done. And it is guided by 6 fundamental principles.

Notes: docs.google.com/document/d/15m…

5. 3-minute Rule

Imagine if you could talk about your product or idea in a way that instantly impressed and convinced people to get onboard.

Teaches 9-steps to create a pitch that clearly communicates your idea to someone so they buy in.

Notes: docs.google.com/document/d/1Er…

6. Obesity Code

Fascinating read on how calories in / calories out has zero bearing on fat gain. And that it’s insulin that you should be paying attention to.

Blew my mind. Author is annoying.

amazon.com/Obesity-Code-U…

7. Elon Musk

Best biography out there on Elon. This along with Cook and Chef is like a brain probe into his mind. How he thinks about business and goes about tackling problems is the most unique thing about him.

amazon.com/Elon-Musk-Spac…

8. Good to Great

This was my 5th reading of this book. It’s probably the best business and leadership book ever written. Inject more Jim Collins into my veins!!

amazon.com/Good-Great-Som…

9. Eat Pray Love

Is this a memoir? If so, it’s the first I’ve ever read. I fell in love with Elizabeth Gilbert after reading. Fun read! See her Ted talk for a primer.

And yes, I know, I’m 10 years late to the party.

amazon.com/Eat-Pray-Love-…

10. Big Magic

Another Liz Gilbert book. It’s on creativity. I put it up there (if not ahead of) War of Art. Hit me at the right time.

amazon.com/Big-Magic-Crea…

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More from @Harris_Bryan

Bryan Harris

@Harris_Bryan

4 Jan

A lot of people crap on spending time watching TV. Screw that. I love it!

This is the golden age of TV. We spend 1+ hour most nights watching.

Here are 10 of the best movies and shows we watched in 2020

👇🏼👇🏼👇🏼

My Octopus Teacher (Netflix)

Wife: “what on earth could the story possibly be? It’s about an octopus.”

<90min later>

“Pass the tissues!”

Fantastic documentary!

Yellowstone (Youtube)

It’s like Billions. But set in a ranch in Montana instead of NYC. Also, 100% chance you’ll want to buy a giant ranch and hire a “Rip” afterwards.

Read 15 tweets

Bryan Harris

@Harris_Bryan

2 Jan

My favorite question to ask is:

“What have you changed your mind on lately?”

Here are 10 things I changed my mind on in 2020

👇🏼👇🏼👇🏼

I used to think “drugs are bad”.

Then I started investigating. Turns out that the word “drug” and “medicine” is marketing lingo.

Now I believe that any “drug” that grows in the ground is a medicine. And prly has been used for 1000s of years as such.

I used to think coffee was silly.

Now I drink it everyday.

I still think it silly. But I do it.

Don’t @ me. 😉

Read 16 tweets

Bryan Harris

@Harris_Bryan

2 Jan

In 2020 I abandoned podcasts. Now I almost exclusively listen to YouTube videos.

1. Much better interface
2. Red allows background listening
3. Much wider selection, better search and suggestions

Here are 10 of my favorite Youtube videos from 2020

👇🏼👇🏼👇🏼

I became slightly obsessed with Elizabeth Gilbert after watching this Ted Talk.

1. I read 3 of her books
2. Watched 10+ interviews with her
3. And I’ve re-watched this video dozens of times

Start here. See if you get swept away like I was.

Dan Carlin is a fascinating story teller who made history fun for me. I love how he thinks and communicates.

Topics covered:

1. Will we always have war?
2. Lex’s bhag of interviewing Putin
3. Could hitler have been stopped?
4. The meaning of life

Read 14 tweets

Bryan Harris

@Harris_Bryan

1 Jan

Nothing inspires and sparks creativity for me faster than a quote that resonates.

As Mark Twain says:

“The difference in the almost right word and right word is difference in a lightning bug and a lightning bolt”

Here are 10 of the best quotes I found in 2020

👇🏼👇🏼 👇🏼

"Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.”

- Jeff Bezos

“The more a CEO does, the weaker the company becomes.”

- Casey Graham

Read 14 tweets

Bryan Harris

@Harris_Bryan

15 Sep 20

Most critical thing to answer before writing ad & email copy:

“What do my prospects know?”

1. About my product?
2. About the problem I solve?
3. About their need to solve it?

This dictates everything that you’ll write in the ad

5 Examples👇🏼

There are 5 potential levels of awareness:

1. Most Aware: "Sup fam!"
2. Product Aware: "I know you!"
3. Solution Aware: "I've heard of it”
4. Problem Aware: "This sucks!"
5. Unaware: "Life is good yo!"

Stage #1: Most Aware

They already know and want your product.

1. Remind them of your product
2. Review and display price
3. Highlight features and benefits

Example:

Read 8 tweets

Bryan Harris

@Harris_Bryan

6 Sep 20

Your product probably has 1 of these 3 Issues:

1. Seems to complicated
2. Problem isn’t acute enough
3. Price seems too high

How do you fix it?

Rearrange peoples perspective of the product so the issues naturally go away.

Examples 👇

Issue #1: "Seems to complicated"

Symptoms:
1. The product seems too complicated
2. The method seems hard to follow
3. I just don't think I can do it.

Solution: Simplification.

Rearrange their perspective by boiling down your product to its most simple parts.

Example...

Issue #2: "Problem isn’t big enough"

Symptoms:
1. "Maybe I'll deal with that later"
2. Market seems too small

Solution: Escalation.

Rearrange their perspective by zooming out and focusing on another problem they are aware of and that depends on your solution.

Example...

Read 7 tweets

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