“Most people never, ever forget the first person to give them a sizable advance on their own self-confidence — there's no greater security in life than being a serial enabler of wonderful young people”
-Mason
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Most critical thing to answer before writing ad & email copy:
“What do my prospects know?”
1. About my product? 2. About the problem I solve? 3. About their need to solve it?
This dictates everything that you’ll write in the ad
5 Examples👇🏼
There are 5 potential levels of awareness:
1. Most Aware: "Sup fam!" 2. Product Aware: "I know you!" 3. Solution Aware: "I've heard of it” 4. Problem Aware: "This sucks!" 5. Unaware: "Life is good yo!"
Stage #1: Most Aware
They already know and want your product.
1. Remind them of your product 2. Review and display price 3. Highlight features and benefits