If you're doing client SEO, new clients will likely ask you this question:

"How long till my website/page ranks on top of Google?"

The standard response: it depends.

But is there a better answer?

We did a study in 2017 to find out.

A thread 👇
We randomly selected 2 million pages that were 1st seen by AhrefsBot a year ago. We tracked the position history of each page for any keyword it ranked for.

The result 🔽

Only 5.7% of all studied pages ranked in the Top 10 search results within 1 year for at least 1 keyword. Image
We then zoomed into this 5.7% of “lucky” pages to see how quickly they got from nowhere to the Top 10.

The majority of them managed to achieve that in approximately 61 to 182 days. Image
Does this mean we found a definite answer to the “how long does it take to rank” question?

Unfortunately, no.

But we did show that almost 95% of newly published pages don’t get to the Top 10 within a year.

And the "lucky" ones? They do it in about 2-6 months.
Actually, we shouldn't call them "lucky", because the reason they got to the Top 10 in less than a year is most likely hard work and great knowledge of SEO, not luck.

Interested in the full study? Read it here 🔽

ahrefs.com/blog/how-long-…

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More from @ahrefs

13 Sep
One of the hardest things for SEOs is prioritization. There are a lot of best practices, but some changes will have more of an impact on your rankings and traffic than others.

Here are some technical SEO quick wins 🧵
1/ Check indexing

Make sure pages you want people to find can be indexed in Google.

You can check the Indexability report in Site Audit to find pages that can’t be indexed and the reasons why. It’s free in Ahrefs Webmaster Tools ➡️ ahrefs.com/webmaster-tools Image
2/ Reclaim lost links

Websites tend to change their URLs over the years. These old URLs usually have links from other websites. If they're not redirected, those links are lost & no longer count for your pages.

You'll want to 301 redirect any old URLs to their current location.
Read 6 tweets
28 Jan
People enjoy different content formats based on their personal preferences.

Some like videos where others prefer to read. So an easy way to reach a wider audience is to repurpose blog posts as videos.
For example, in 2019. we published a blog post about ranking higher on Google.

ahrefs.com/blog/how-to-ra…

We later repurposed this as a video.

How do you figure out which blog posts are best for repurposing?

If the post gets lots of organic traffic already, then it’s a good candidate for repurposing.

Why?

Because you can then embed the video in your blog post to appeal to more visitors.
Read 6 tweets

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