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Scott Berkun Profile picture
@berkun
Mar 9, 2020 • 3 tweets • 3 min read • Read on X
Thrilled to announce *How Design Makes The World* is now available for pre-order on Amazon. Please spread the word. Thx. #design #ux #designmtw

amazon.com/dp/0983873186/… Image
Authors often are asked "why do preorders matter?" -

One reason is attention for the book rises, which has compounding effects. HDMW now shows up in various top lists, earning more critical early attention and sales. Thanks to y'all. Appreciate it.

#writing #publishing Image
I really appreciate the support folks - this has been years of work and it mean a lot. More about the book is coming soon - you won't be disappointed. Thx. Image

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More from @berkun

Scott Berkun Profile picture
Sep 25
1. The main idea of Why Design Is Hard is that designers in organizations need to reframe the way we think about our work.

We have many valid complaints - but we have misplaced faith that complaining changes anything for anyone.

#designishard #ux #design Image
2. In a recent poll it was clear that the hard part of design work is RELATIONAL. It's not about our talents or skills.

We are in denial: we want to believe our creative ideas and smart opinions can conquer all. That's not how people in organizations behave. Image
3. Design, as a verb, requires power. If you are not the decision maker, you are an ADVISOR. You give advice and suggestions.

The DECIDER is actually the person who determines what the final design that ships is or is not. This is often a VP, a director or a team leader. Image
Read 6 tweets
Scott Berkun Profile picture
Sep 15, 2021
Study decisions, not just ideas. It's decisions and the people who make them that define how ideas are evaluated.

If you only care about ideas you'll stay mystified and angry about why "the best" idea never gets chosen.

Study decisions. Learn how to influence them.
I've read many books on decision making but this one had the most powerful impact on me.

For the approach he takes alone, studying front line workers making life and death decisions, it's a worthy read.

Sources of Power, Gary Klein
Have you ever kept a decision journal? Here's how it works.

When you have a big decision:

1. Write down your thoughts about your options.
2. And your rationale for deciding.
3. Then decide.
4. Experience the outcome.
5. Review 1 & 2 - what can you learn now? write it down
Read 4 tweets
Scott Berkun Profile picture
Jul 22, 2021
1. We have 5 basic senses - then why don't designers and experiences use all of them?

It's always fun to step back and ask this question, which often leads down the path to SMELL-O-VISION. Image
2. It sounds like a joke but Smell-O-Vision was one of many attempted innovations to improve the movie theater experience.

Like many attempted innovations, many approaches were tried. Some tried to pump in scents into the theaters, but the timing was a problem. Image
3. Others tried a simpler approach, using "scratch and sniff" cards - Instructions would appear on the screen telling you when to use which one. Clever. Image
Read 7 tweets
Scott Berkun Profile picture
Jun 16, 2021
1. All of the ideas in How Design Makes The World are encapsulated in these four questions every product team should ask regularly. #design #ux #designmtw
2. Many projects have requirements, schedules and cool ideas, but forget to focus on improving something specific for real people. Or get lost along the way.

Good teams refresh the real goals often, like a lighthouse.
3. We're all prone to forgetting our biases and designing for ourselves.

If we don't go out of our way to study our customer's real needs, and how they differ from our own, we will fail them and possibly not even know until it's too late.
Read 7 tweets
Scott Berkun Profile picture
May 13, 2021
1. Have you been frustrated by how little your coworkers understand about the value of what you do?

If you're a UX designer, you're an expert. But there's a trap in how this expertise is taught that works against you.

This thread explains what to do about it.
2. Design books/courses are design-centric, but the world isn't. Orgs are business, tech or mission centric. Collision-warning!

"I have to explain my value? And work uphill for respect?"

Yes. The sheer numbers make this likely! But do not despair.
3. We imagine our coworkers should *already know* about design. But how could that possibly happen? Who would have taught them?

We're trained with the presumption non-designers should magically know things - but is that how we approach designing products for people?
Read 11 tweets
Scott Berkun Profile picture
Apr 27, 2021
If requirements define the problem, how can a designer succeed if the problems they are supposed to solve are poorly defined or the wrong ones?
If the person writing requirements knows nothing about good design, why would anyone expect good design to be a possible outcome?

It's like someone who has never cooked writing a recipe.
Requirements:

- car that goes 1000mph
- lasts 1000 years
- cures cancer
- creates world peace
- makes selfish people generous for 10mile radius
- easy to use
Read 4 tweets

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