I've worked with well over 100 different brands since becoming an FB ad buyer over 5yrs ago and while I've helped clients scale to $1M, this is a first for hitting that goal in 1 week.
Totally humbled and grateful to be on this ride with our client.🙏🙏 #DTCTwitter #DTC
Totally humbled and grateful to be on this ride with our client.🙏🙏 #DTCTwitter #DTC
So what's helped us get there?
1. Email -This brand has a loyal email base and a huge repeat purchase ratio.
2. Relevant & Timely Ads. Speaking to the times but looking forward to more promising (and fun times) has helped us build on that desired need/want for the product.
1. Email -This brand has a loyal email base and a huge repeat purchase ratio.
2. Relevant & Timely Ads. Speaking to the times but looking forward to more promising (and fun times) has helped us build on that desired need/want for the product.
3. Creative that feels UGC and leads with a review or meme style headline in the copy (Yes we've bolded stuff using YayText. Shhh...).
4. 1 day click/view optimization - lots of impulse buyers on the platform currently.
4. 1 day click/view optimization - lots of impulse buyers on the platform currently.
5. IG Stories - for mid funnel in particular these have been a great way of building FOMO within those who have been to the site or engaged with us without purchasing.
6. Building lookalikes from static custom audiences of purchasers since 3/13.
6. Building lookalikes from static custom audiences of purchasers since 3/13.
7. Best CBO? 3% staged CBOs - This is a CBO with 3 ad sets: 3%ll, 3-6%ll, 6-9%ll of purchasers since 3/13, minus 180 day purchasers.
8. And most importantly a client team that "gets it" and is open & willing to regularly testing new creative and targeting on a weekly basis.🙏
8. And most importantly a client team that "gets it" and is open & willing to regularly testing new creative and targeting on a weekly basis.🙏
