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A short thread on the new #Facebook 'Off-App Data Usage and how to disable it.

In short, Facebook now gets your data even when the app isn't running.
Go to your Settings ... then 'Your Facebook Information' ...
Then down to 'Off-Facebook Activity' and click 'View' ...
Then to 'Manage your Off-Facebook Activity' ...
Then AGAIN to 'Manage your Off-Facebook Activity' ... (they really make you jump through hoops for this) ...
Then AGAIN to 'Manage Future Activity' ... (they already have your previous data) ...
Then turn it off.
You'll get a warning, because Facebook really want your data. Remember - your data is their product.
Some may call this a tad paranoid, but there is no control over who Facebook sell this data to, for what, or when.
Note that it may look different in the Mobile App, or any third party client you use.
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