Excellent analysis by @ljin18 @a16z of the show I was glued to last Sat night + must-read for anyone working in media and advertising. Congrats to @jeanqasaur @MariaShen #ZoomBachelorette @katiaameri @realsamclark and the terrific bachelor contestants! li.substack.com/p/zoom-bachelo…
"The production team has never even met in-person. @jeanqasaur says, “@mariashen and I have only met on @zoom_us, we have only ever met Jen [the moderator] on Zoom, and we have only ever met @realsamclark on Zoom.” @ljin18 @a16z li.substack.com/p/zoom-bachelo… #zoombachelorette
'#zoombachelorette was produced entirely using off-the-shelf, free tools: @sketch (overlay graphics), @OBSProject (stream & video effects), Google Sheets (tracking the minute-by-minute schedule), @SlackHQ (cast coordination), @Twitch and @zoom_us' @ljin18 li.substack.com/p/zoom-bachelo…
'The entire show cost merely $40 to produce (the website domain, hosting, and music for the trailer). Contestant acquisition was entirely organic, as well.' @ljin18 @a16z li.substack.com/p/zoom-bachelo… #zoombachelorette
'#zoombachelorette demonstrated the potential for new monetization paths beyond ads, which could be effective even for modest audience bases as long as creators offer differentiated content.' @ljin18 @a16z li.substack.com/p/zoom-bachelo…
'In summary: #ZoomBachelorette tapped into everything I love about consumer tech. Every product that makes it easier for individuals to create gives rise to novel behaviors and ingenuity in applications.' @ljin18 @a16z li.substack.com/p/zoom-bachelo…
