Thread by @zic_toti

Deep Copywriting Lesson From World's Most Powerful Bird

This One Lesson Will Save You From Wasted Ad Money...and Quadruple Your Sales INSTANTLY
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Now...

Take a close look at the photo below 👇🏾

The circled object is an eagle and it's prey.

If you look very...

closely, you'll see that the prey is twice as large as the eagle...

But somehow someway, the eagle managed to feast on it.

Amazing right?

Yeah!

You see...

Knowing fully well that his prey was a large one, the eagle devised an unusual strategy to capture his big lunch..👇🏾

Unlike the usual "land-capture-devour" method...

He grabbed his prey while still on flight,

Threw it off the mountain cliff...

And let the prey free-fall on sharp stones and...

Eventually die...

So rather than struggling to kill it, he let the stones do the job for

him free of charge.

And this teaches us one thing:

Before you start looking for a big idea for your campaign,

Before choosing the photo layout..

Before setting up your ad-set and campaigns...

You need to know who you're dealing with.

You can't sell a Rolls-Royce with

"Promo ends by 6pm today"

And you don't need to sound mystical when you're trying to sell salt.

They are different and require different strategies.

So, before anything comes up in your marketing campaign understand who you're audience.

Are the unaware, problem aware, 👇🏾

solution aware, product aware or most aware?

Find out first!!!

This will help you create ads that resonates with your target audience and save you a lot of wasted ad money.

Be like the EAGLE.

P.S: if this is your first seeing my post,

Welcome aboard. You'll like it here.