How NOT to Sell Your Way Into Poverty
A Short Thread On How David Oglivy Brought In Millions for Rolls-Royce without "Selling" One Car...And How YOU Can Do The Same Now!
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At $13,000-16,000 for one car...
The Rolls-Royce ad below ran for 25years straight...
And...
A Short Thread On How David Oglivy Brought In Millions for Rolls-Royce without "Selling" One Car...And How YOU Can Do The Same Now!
_____
At $13,000-16,000 for one car...
The Rolls-Royce ad below ran for 25years straight...
And...
brought in millions of dollars for Rolls-Royce.
If you can see through the 'copy wizardry', you'll realize that David Ogilvy didn't sell this car.
Instead...
He let the prospect realize how much they'll love to ride in a Rolls-Royce...
He never tried to 'convince' the reader
If you can see through the 'copy wizardry', you'll realize that David Ogilvy didn't sell this car.
Instead...
He let the prospect realize how much they'll love to ride in a Rolls-Royce...
He never tried to 'convince' the reader
to buy...
Actually, he let the reader desire to own a Rolls-Royce.
And how did he do it?
By showing the reader how cool and better their lives would be by riding in a Rolls-Royce.
He stated the interesting and fascinating facts about this super car that actually interests the
Actually, he let the reader desire to own a Rolls-Royce.
And how did he do it?
By showing the reader how cool and better their lives would be by riding in a Rolls-Royce.
He stated the interesting and fascinating facts about this super car that actually interests the
reader.
So, instead of trying to pull every string just to sell a car...
He made you come to a conclusion rear your life with a Rolls-Royce will much much better and honorable.
And that is the real selling.
You're not trying to force or convince the prospect to buy your...
So, instead of trying to pull every string just to sell a car...
He made you come to a conclusion rear your life with a Rolls-Royce will much much better and honorable.
And that is the real selling.
You're not trying to force or convince the prospect to buy your...
product.
But showing him that with your product or service, his life will be much better.
This way you wouldn't have to struggle with pricing..
You only show him the value that he's going to get if he "invests" in your product.
Finito!
That's the act of selling but not...
But showing him that with your product or service, his life will be much better.
This way you wouldn't have to struggle with pricing..
You only show him the value that he's going to get if he "invests" in your product.
Finito!
That's the act of selling but not...
actually selling.
And this Oglivy's ad is a perfect illustration.
And this Oglivy's ad is a perfect illustration.
