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Eli Yokley Profile picture
@eyokley
Jun 18, 2020 • 9 tweets • 7 min read • Read on X
NEW: @AmyMcGrathKY's campaign says its national TV ads have helped her raise millions in her #KYSen bid. (Setting aside the current primary) I explored whether the fundraising strategy could be replicated (Looking at you, #SCSen).

More (and a thread!): morningconsult.com/2020/06/18/mcg…
McGrath's national buying started out as an experiment, her campaign manager told me. They had the resources, so why not? Low risk, high-potential reward. The response? #KYsen morningconsult.com/2020/06/18/mcg… Image
.@Team_Mitch is an easy target for national Democratic activist energy -- his #KYSen rival in '14 raised a ton of money, too -- due in part to his large, and almost totally negative name ID from the national Dem base. @LindseyGrahamSC comes in second. morningconsult.com/2020/06/18/mcg… Image
McGrath leads the pack of top Senate contenders in out-of-state cash, but she's followed closely by Dems in the contests featuring the best-known incumbents among Democratic voters, #SCSen and #MESen. morningconsult.com/2020/06/18/mcg… #KYSen Image
Former DSCC IE director @mmckenn said she's almost "surprised other people haven’t copied" McGrath in running ads nationwide, citing the red-hot energy of the base right now: "It strikes me that this is a good time to be talking to people on cable news.” morningconsult.com/2020/06/18/mcg…
It's not the only way to reach an audience nationally - others do cable news, have validators like EMILY's List or use Facebook/email. But McGrath's approach to cable gets her the @maddow audience of true-believers without the Maddow questions. morningconsult.com/2020/06/18/mcg…
The caveat to this story, and where the #KYSen primary comes into play: A huge surge of cash from outside the state DOESN'T guarantee anything at home. In McGrath's case, the EARLY ntl energy almost seems decoupled with excitement on the ground for Booker. morningconsult.com/2020/06/18/mcg…
GOP ad maker @NICHOLASEVRHART said the national TV ad strategy for Senate candidates can only work with a well-known rival (probably no national Cory Gardner ads coming your way, MSNBC), but could have some new legs in 2024. morningconsult.com/2020/06/18/mcg… Image
Speaking of #SCSEN: I'm told by an ad buying source and saw some chatter that Jaime Harrison's campaign ran an ad on MSNBC this week. (I didn't see it, and his campaign didn't comment) morningconsult.com/2020/06/18/mcg…

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More from @eyokley

Eli Yokley Profile picture
Mar 21, 2022
Eric Greitens' ex-wife accuses the former Navy SEAL of abuse against her and "physical violence toward our children, such as cuffing our then-3-year-old son across the face at the dinner table in front of me and yanking him around by his hair." #MOSen apnews.com/article/2022-m…
Sheena Greitens said he “threatened to come to the airport and have me arrested for kidnapping and child abuse, saying that because of his authority as a former governor who had supported law enforcement, the police would support him and not believe me.” apnews.com/article/2022-m…
Per WaPo, "She also said that one of her children came home from a visit with Eric Greitens … 'with a swollen face, bleeding gums, and a loose tooth…He said Dad had hit him; however, Eric said they were roughhousing and it had been an accident.'" washingtonpost.com/politics/2022/… #MOSen
Read 4 tweets
Eli Yokley Profile picture
Feb 16, 2021
Donald Trump just put out a very long statement through his "Save America PAC" attacking @LeaderMcConnell.

The lede: "The Republican Party can never again be respected or strong with political 'leaders' like Sen. Mitch McConnell at its helm."
Trump said if GOP Senators are going to stay with McConnell, "they will not win again."

Our data shows the mere acceptance of Biden’s victory and criticism of Trump within the Senate GOP preceded a weakening of in-state GOP voter support for many senators morningconsult.com/2021/02/16/gop…
"Mitch is a dour, sullen, and unsmiling political hack, and if Republican Senators are going to stay with him, they will not win again."

Unsmiling: Not true!
Read 4 tweets
Eli Yokley Profile picture
Feb 16, 2021
NEW: GOP voters have taken a dimmer view of most of their senators in recent months amid all that's happened since Nov. 3.

It underscores DJT's hold on the base as the Senate GOP looks to 1) avoid contentious primary elections and 2) win in '22. Deep dive morningconsult.com/2021/02/16/gop…
In South Dakota, Senate Republican Whip John Thune saw his approval rating with GOP voters fall 16 points since Election Day, and only 22% of his party's voters back him "strongly" morningconsult.com/2021/02/16/gop… #SDSen
In Missouri, Josh Hawley's brand is on much stronger footing than Roy Blunt's with Republican voters as strategists believe the senior senator to be particularly vulnerable to a primary challenger. morningconsult.com/2021/02/16/gop… #MOSen
Read 8 tweets
Eli Yokley Profile picture
Oct 2, 2020
Big day at @MorningConsult, where we did something we'd never done before: We polled voters on the breaking news about @realDonaldTrump's health in real time, and told you what we found as we consumed it.

Here's what we found: morningconsult.com/form/reaction-…
The salience of news of @realDonaldTrump's diagnosis was HUGE. Broke through to 6 in 10 voters by the time we stopped the poll early-afternoon. morningconsult.com/form/reaction-… Image
As @jpiacenza reported, Republicans and Democrats’ top emotions vary dramatically.

Republicans report being “sad” and “worried," Democrats are “indifferent” and “happy”.

morningconsult.com/form/reaction-… Image
Read 7 tweets
Eli Yokley Profile picture
Sep 19, 2020
Beautiful day in one of our great national parks: @ShenandoahNPS. Image
Not a bad happy hour spot. Would recommend. ✌🏼 ImageImage
Update: Maybe not going back to the city. Image
Read 4 tweets
Eli Yokley Profile picture
Jul 28, 2020
NEW: Democrats are leading in #AZSen, #COSen, #MISen and #NCSen, according to our new polling of likely voters, while #GASen is close to tied, ~100 days out, tracking close to Joe Biden.

Much more on our fresh state data: morningconsult.com/2020/07/28/sen… Image
Our state-by-state tracking of likely voters finds a weakness for GOP contenders in #NCSen, #MISen and #AZSen: They're trailing @realDonaldTrump among likely Republican voters. (This problem isn't showing up for Gardner in #COSen and Perdue in #GASen) morningconsult.com/2020/07/28/sen… Image
Democratic Senate contenders in #AZSen, #COSen, #GASen, #MISen and #NCSen are pretty much matching @JoeBiden's performance among likely voters in their states, and most have an advantage with independent likely voters. morningconsult.com/2020/07/28/sen… Image
Read 4 tweets

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