THREAD
1/ So getting people to wear masks is a big deal in the United States.
It is often presented as a simple issue of "just put on the mask"
Yet we know that adoption of any intervention is a very complex process, so to treat masks any differently is not helpful.
#covid19
1/ So getting people to wear masks is a big deal in the United States.
It is often presented as a simple issue of "just put on the mask"
Yet we know that adoption of any intervention is a very complex process, so to treat masks any differently is not helpful.
#covid19
2/ One key point is to understand the "why" behind people resisting masking.
Is it a difference in understanding of the benefit of masks?
Is it a matter of values?
Is it fear?
Politics?
This will be different for different people and communities.
Is it a difference in understanding of the benefit of masks?
Is it a matter of values?
Is it fear?
Politics?
This will be different for different people and communities.
3/ In public health, we employ KAP surveys to understand this:
-knowledge: what do people know about the topic
-attitude: what are their prevailing attitudes to it
-practice: how does that influence their actual practice
The same methodological approach needs to be applied here
-knowledge: what do people know about the topic
-attitude: what are their prevailing attitudes to it
-practice: how does that influence their actual practice
The same methodological approach needs to be applied here
4/ It is much harder to do this-- it takes work, time, understanding- than to yell louder or shame people.
But shaming/yelling will not work, & it is well beyond time we recognize that.
Masking is complicated. Human behavior is. Human psychology is.
But shaming/yelling will not work, & it is well beyond time we recognize that.
Masking is complicated. Human behavior is. Human psychology is.
