Thread by @Guimartin

An opinionated list made from malt, hops and bromance 🍺
For ad nerds to savour and wannabee admen to study 🍿
Enjoy, share and drink responsibly 👇

#advertising #commercials #beer #craftbeer #beerporn #beerlover

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 50 : Space (2007)

@carling x @BMBAgency @trevorbmbagency x @FredrikBond @sonny_london

True friends will never let you down.
See also “Taxi”, “Explorer”, “Round”.
vimeo.com/25049251?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 49 : Flashbeer (2006)

@CarltonDraught x George Patterson @VMLYR_ANZ x Paul Middleditch

Nothing can stop the passion to brew.
vimeo.com/376883389?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 48 : Swear Jar (2008)

@budlight x @DDB_Worldwide Chicago x David Shane @hungrymantweets

It wouldn’t be a proper list without its share of bleepy vulgarity.
vimeo.com/222221833?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 47 : Woman Whisperer (2009)

@CarltonDraught x @ClemsMelb x Tim Bullock

Some negotiations require the use of superpowers.
vimeo.com/63144064?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 46 : Amy (2010)

@budlight x @DDB_Worldwide Chicago x Tom Kuntz @mjzworldwide

It’s not always easy to be just right.
See also “Arrival”, “Pillow fight”, “Paintball”, “Dog training”.
vimeo.com/65253178?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 45 : It’s Good to Have Friends / IT Guy (2009)

@cervezanorte x @wwsaatchi Argentina x Felipe&Sancho @PrimoBsAs

All kinds of friendship deserve to be celebrated.
See also “Doctor”, “Millionaire”.
vimeo.com/76631094?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 44 : Unmissable (2018)

@Heineken x @PublicisItaly x @TheMegaforce @Iconoclast_tv x @MillChannel

True football fans don’t want to miss a thing.
vimeo.com/288704137?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 43: Party (2015)

@abinbev Andes x @wwsaatchi Argentina x Milton Kremer @landianews

It takes world-class hagglers to negotiate the most valuable things.
See also brand activations (e.g. “Teletransporter”).
vimeo.com/149431853?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 42 : The Match (2014)

@Heineken x @WKAmsterdam x @FredrikBond @SonnyLondon x @MillChannel

How far would you go to watch the big match?
vimeo.com/119877335?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 41 : Living the High Life / Polecat (2000)

@millerhighlife x @WiedenKennedy x Errol Morris @RadicalMedia

A 7-year saga defending American masculinity against the upcoming metrosexual wave.
vimeo.com/162439168?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 40 : Coincidence (2013)

@CarltonDraught x @ClemsMelb @Tonebags x Brian Aldrich @Furlined_ @FinchCompany

It takes some ingenuity to get a bit more time with your mates.
vimeo.com/63144060?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 39 : Sapeurs (2014)

@GuinnessGB x @AMV_BBDO x Nicolai Fuglsig @mjzworldwide x @MillChannel

A celebration of people with character through a stylish subculture.
vimeo.com/84042028?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 38 : Athlete (1997)

@abinbev Boddingtons x @BBHblacksheep x @daniel_kleinman

A spoof of the famous Pirelli ad starring Carl Lewis.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 37 : Marilyn Monroe (1988)

@CarlsbergGroup HolstenPils x GGT @davetrott

Comedian Griff Rhys Jones superimposed into a series of classic movies. See also “John Wayne”, “Humphrey Bogart”...

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 36 : Band of Brands Mega Ad (2015)

@Newcastle x @droga5 x Ruben Fleischer @CaviarTV

How many brands can you squeeze into a 1mn ad to share the cost?
Final twist to a crowdfunding stunt by the brewer.
vimeo.com/118552010?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 35 : The Odyssey (2014)

@Heineken x @WKAmsterdam x Tom Kuntz @mjzworldwide x @MillChannel

Everyone is legendary at something.
vimeo.com/110381100?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 34 : Walk-in Fridge (2008)

@Heineken x @TBWANEBOKO x Bart Timmer @CZAR_AMSTERDAM

I guess sexism cancels itself out when it happens on both sides.
vimeo.com/10862473?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 33 : The Make-Believe History (1992)

@BlackStarBeer x @WiedenKennedy x Alex Proyas

If you have no history, you’d better invent one. Typical 90s post-modern advertising.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 32 : Bridge (1991)

Castlemaine x @saatchilondon x John Marles @RidleyScottCG

“She’s a good sport, your missus”. Brits taunting the hard-drinking Aussies. Who are they trying to fool? See also "sherry".

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 31 : Dog Tricks (1981)

JohnSmith’s x BMP x Ian McMilan

Old dog, good beer, new tricks. Written by legendary John Webster.
vimeo.com/3766755?ref=tw…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 30 : Cloud (2012)

@GuinnessGB x @AMV_BBDO x Peter Thwaites @Gorgeous x @MillChannel

Amazing things can happen when we challenge ourselves to make the most of who we are.
vimeo.com/50678100?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 29 : Jacques (1990)

@StellaArtoisUK x @MullenLoweLDN Howard Spink x Michael Seresin x @MillChannel

The first of a brilliant series, selling the French sophistication of a Belgian beer to a British audience.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 28 : Frogs (1995)

@budweiserusa x DMB&B x Gore Verbinski

A pop culture milestone, even parodied by The Simpsons.
vimeo.com/15760437?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 27 : The Rant (2000)

@Molson_Canadian x @BensimonByrne x @DirectorDonovan

This patriotic rant made Jeff Douglas, aka Joe Canadian, a true cultural hero.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 26 : Old Lions (2006)

@CarlsbergUK x @saatchilondon x Chris Palmer @Gorgeous x @MillChannel

Some of England’s greatest football legends gathered together on one pitch.
vimeo.com/11299199?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 25 : Gertcha (1979)

@CourageBeer x BMP @davetrott

This iconic ad put the music of London duo Chas & Dave in the charts for weeks. See also “Rabbit”.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 24 : Slow Mo (2010)

@CarltonDraught x @ClemsMelb @Tonebags x Paul Middleditch

Everything looks better in slow motion (even men’s clumsy glory).
vimeo.com/63282967?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 23 : The Entrance (2011)

@Heineken x @WKAmsterdam x @FredrikBond @sonny_london x @MillChannel

You only get one chance to make a first impression.
See also “The Date”.
vimeo.com/26424826?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 22 : Bud Light Institute (2003)

@budlight x @DDB_Worldwide Chicago x Martin Granger @AvionFilms

Brand Purpose, before the hype. They even produced a line of greeting cards and an album, “Ulterior Emotions”.
vimeo.com/12940381?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 21 : Tastes Great, Less Filling (1974)

@MillerLite x @mccann_mw

Sports stars debating and keeping American fans entertained for nearly two decades.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 20 : Beer Chase (2012)

@CarltonDraught x @ClemsMelb @Tonebags x Steve Ayson @_thesweetshop

Nothing can separate a man from his beer.
vimeo.com/63143962?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 19 : Super Goes In (2011)

HahnSuperdry x @PublicisAus x Tom Kuntz @mjzworldwide

A brewing process influenced by all kinds of awesomeness.
vimeo.com/sbstnc/hahnsup…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 18 : Bet on Black (2000)

@GuinnessGB x @AMV_BBDO x Frank Budgen @Gorgeous x @MillChannel

A unique product truth (a perfect pint of Guinness takes 119s to pour) magnified by a strong insight.
vimeo.com/138185027?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 17 : Hero’s Return (1999)

@StellaArtoisUK x @MullenLoweLDN x Frank Budgen @Gorgeous x @MillChannel

French bar owners know the true value of things. See also “Pilot”.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 16 : Black Pot (1976)

@GuinnessGB x JWT @WunThompsonUK

The finest things in life deserve to be slowly savored.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 15 : The Most Interesting Man in the World (2006)

@DosEquis x @havasnyc x SteveMiller @RadicalMedia

Some people would rather be dead than dull.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 14 : Dambusters (1989)

@carling x WCRS x Roger Woodburn @parkvillageltd

Germany always beats England at penalties. Even in this spoof of the 1955 movie.
vimeo.com/6296675?ref=tw…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 13 : This Bud’s For You (1979)

@budweiserusa x DMB&B

Classic tagline, born with this tribute to hardworking Americans.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 12 : The Regulars (2010)

@Vic_Bitter x @d5sydney x Gary Freedman @GlueSociety @RadicalMedia

An ordinary beer celebrating ordinary drinkers in an extraordinary way.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 11 : Pure Waters (2009)

JamesBoag x @PublicisAus x Steve Rogers

From better water comes better beer.
vimeo.com/23346635?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 10 : Real Men of Genius (2004)

@budlight x @DDB_Worldwide Chicago x Noam Murro @wearepartizan

Also cheers to you Mssrs. Really really bad dancer, Silent killer gas passer and Way too much cologne wearer.
vimeo.com/136202889?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 9 : Ice Skating Priests (2005)

@StellaArtoisUK x @MullenLoweLDN x Jonathan Glazer @AcademyFilms

Boldness is selling a beer with a silent, black and white ad, to the tune of Franz Liszt.
vimeo.com/287992952?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 8 : No Nonsense (2002)

John Smith’s x @TBWALONDON x @daniel_kleinman @RattlingStick

When you’ve gone past your youth nonsense, you just want to be yourself. Maybe not as much as @peterkay_co_uk though.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 7 : Swimblack (1998)

@GuinnessGB x @AMV_BBDO x Jonathan Glazer @Academy Films

Advertising that does not feel like advertising. Glazer’s signature.
vimeo.com/138185029?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 6 : Big Ad (2005)

@CarltonDraught x George Patterson @VMLYR_ANZ x Paul Middleditch

More epic than the most epic ads it makes fun of.
vimeo.com/38210543?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 5 : Refreshes the parts… / Policemen’s feet (1974)

@Heineken x CDP x @MullenLoweLDN Howard Spink

“Tagline doesn’t stick”, research said. It lasted 24 years.
See also “Water in Majorca”, “Blues singer”…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 4 : Last Orders (1998)

@StellaArtoisUK x @MullenLoweLDN x Jonathan Glazer @AcademyFilms

A timeless story about temptation, betrayal and blasphemy, told by an incredible cast.

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 3 : noitulovE (2005)

@GuinnessGB x @AMV_BBDO x @daniel_kleinman @RattlingStick

tiaw ohw esoht ot emoc sgniht dooG
vimeo.com/77553946?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 2 : Whassup (1999)

@budweiserusa x @DDB_Worldwide Chicago x Charles Stone III

Male bonding, in its most basic, universal, contagious form.
vimeo.com/27293727?ref=t…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
No 1 : Surfer (1999)

@GuinnessGB x @AMV_BBDO x Jonathan Glazer @AcademyFilms

Walter Crane’s horses, Herman Melville’s words, @Leftfield beats.
Still waiting for another masterpiece of this kind.
vimeo.com/152545617?ref=…

THE 50 BEST BEER COMMERCIALS OF ALL TIME 🍺
[END OF THREAD]

If you liked it, here’s another dose of great ads 🚗👇

https://twitter.com/Guimartin/status/1206918221447802882?s=20

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