An opinionated list of Sharp strategies x Brilliant ideas x Flawless craft.
Enjoy & share, for all ad nerds to savour, and wannabe admen to study👇
#caradvertising #advertising #CannesLions #DandAD #TheOneClub #ClioAwards
No 50 : Kid's dreams (2018)
Volkswagen x @GrabarzPartner x Sebastian Strasser @anorakberlin
Sometimes it's better to be safe than sexy.
vimeo.com/281466395
No 49 : Shoulders of giants (2016)
Nissan x @TBWAChiatLA x Mark Molloy @smugglersite
Leaders show the way, challengers take over.
No 48 : 4 Motion (2001)
Volkswagen x @DDBParis x Rob Sanders x @hlafilms
Great technologies feel like magic.
No 47 : Farmer (2013)
Dodge Ram x @RichardsGroup
Bold use of still photography during the Super Bowl media circus.
No 46 : Mechanics (2015)
Audi x @thjnkag Berlin x Sebastian Strasser @RadicalMedia
Nothing is more dangerous for your car than independent mechanics.
vimeo.com/130433964
No 45 : Humanity (2006)
Toyota x Hakuhodo Tokyo x Ne-O @stinkfilms
A great take on the classic "for people, by people".
No 44 : Dog (2008)
Volkswagen x DDB London @aandeddb x Noam Murro @WeAreBiscuit
As relaxed in your car as in your shower - when you don’t have a care in the world.
No 43 : Hands (2013)
Honda x @WKLondon x Smith&Foulkes @nexusstories
Great engineers' imagination knows no limits.
No 42 : Carbot (2004)
Citroën x Euro RSCG @havaslondon x @NeillBlomkamp
It's technology that makes cars alive.
No 41 : Gettupa (1999)
Renault x @AgullaBaccetti x Egon Stipens
Nothing can beat the absurd Argentinian humour.
No 40 : Double checked (1999)
Volkswagen x @AlmapBBDO
Double check. Maybe it's also the secret weapon of @Marcello_Serpa ?
No 39 : Chapman's Peak (1990)
Mercedes x Sonnenberg Murphy @LeoBurnett Johannesburg x Keith Rose
Mercedes revisited the scene with a self-driving S-class in 2018.
No 38 : Singing in the rain (2005)
Volkswagen x DDB London @aandeddb x Ne-O @stinkfilms
Dear agency, please say it's new. But classic. But new.
No 37 : Landspeed (2000)
BMW x @TBWAHunts x Kim Geldenhuys
If you want to say "fastest", "as fast" can be more powerful than "faster".
No 36 : Sounds of summer (2005)
Mercedes x @SpringerJacoby Hamburg x Ole Peters &Timo Schädel @SEHSUCHT
Nothing sells a convertible like summer - its sights, its smells, its sounds.
No 35 : Choir (2006)
Honda x @WKLondon x Antoine Bardou-Jacquet @wearepartizan
Even more exciting than singing in a car : singing a car.
vimeo.com/186236919
No 34 : Procon 10 (1987)
Audi x @BBDO Germany x Patrick Morgan
Situation. Idea. Result. Most convincing case-study ever - without the random number of impressions.
No 33 : Driving test (2001)
Volkswagen x BMP DDB @aandeddb x Rocky Morton @wearepartizan
Actually he didn't even let his muddy dog in : tiny.cc/qutrhz
No 32 : The Neis Family (1991)
Mercedes x @clemengerBBDO x Paul Clydesdale
On some occasions, luxury is not superficial.
No 31 : Dog (2002)
Toyota x @wwsaatchi Los Angeles x Chris Smith
What's even more important than driving fast ? Looking fast.
No 30 : Off road (2013)
Smart x @BBDO Germany x Daniel Warwick
Great "specialist" strategy, focusing on what really matters.
vimeo.com/108786795
No 29 : Toys (2004)
Peugeot x @BETCParis x Philippe André @wandaprod
Outdating the competition with style.
No 28 : Number one (1995)
Audi x @BBHblacksheep x Frank Budgen
Dissociative reference group. Best use of psychology in advertising. And please have a look at this reel : tiny.cc/veurhz
No 27 : Cake (2007)
Skoda x @fallonlondon x Chris Palmer
Great cars require hard work and dedication in the making, up to every detail.
vimeo.com/14423790
No 26 : The Sculptor (2003)
Peugeot x Euro RSCG @havas Milan x Matthijs van Heijningen @banditsprod
Setting. Conflict. Punchline. Masterclass in comedy.
No 25 : Ski Jump (1986)
Audi x @BBDO Germany
Product manager : "it could stand a 39-degree slope". Agency : "ok where can we find that ?"
No 24 : Heaven (2000)
Volkswagen x BMP DDB @aandeddb x Walter Stern @AcademyFilms
The ultimate emotional benefit of comfort.
No 23 : Night Drive (2007)
Volkswagen x DDB London @aandeddb x Noam Murro @WeAreBiscuit
Celebrating a liberating sensation with the words of Dylan Thomas. Poetic, Insightful, and incredibly engaging.
vimeo.com/42278360
No 22 : Lamppost (1998)
Volkswagen x BMP DDB @aandeddb x Paul Gay @Outsider_TV
TV + Outdoor. Integration before the concept was even invented.
No 21 : Everyday (2004)
Honda x @WKLondon x Ivan Zacharias @stinkfilms
Nothing requires well oiled, uneventful machines more than the everyday routine.
vimeo.com/60092598
No 20 : Born free (1999)
Land Rover x WCRS x Ivan Zacharias @thisisblink
True 4x4s don't belong to the city.
No 19 : Big day (2001)
Volkswagen x @Arnoldworldwide x Dante Ariola @cortezbrothers
Terrible line for road safety. Fantastic one for Volkswagen.
No 18 : Mr Jones & Mr Krempler (1967)
Volkswagen x @DDB_Worldwide New York x Steve Elliot
Copywriting masterpiece by John Noble, who is also behind No 9.
No 17 : Changes (1987)
Volkswagen x BMP x David Bailey
So deliciously '80s. And still, already modern, featuring a woman in the driving seat.
No 16 : Snow covered (1994)
Jeep x @Bozell x Eric Saarinen
Sacrificing product shots for the better : triggering people's imagination.
No 15 : Clowns (2017)
Audi x @BBHblacksheep x Ringan Ledwidge @RattlingStick
"Hell is other people" - Jean Paul Sartre
No 14 : Milky way (1999)
Volkswagen x @Arnoldworldwide x Dayton/Faris
Drivers wanted. One of the best slogans ever, delivered in an incredibly subtle way.
vimeo.com/141594401
No 13 : Mouse (1992)
BMW x @TBWAHunts x Keith Rose
Art directed by @Tony_Granger, on his way to glory.
No 12 : Girl in New York (1988)
Volkswagen x DDB London x Tony Kaye
Cinematic, visceral, black and white. Tony Kaye at its best.
No 11 : The Force (2011)
Volkswagen x @DeutschInc x Lance Acord @parkpictures
Still the most viewed Super Bowl ad ever. Quite an achievement.
No 10 : Sheet metal (2002)
Saturn x @GSP x Noam Murro @WeAreBiscuit
Would do an amazing car-sharing ad, 20 years later.
No 9 : Funeral (1969)
Volkswagen x @DDB_Worldwide New York x Howard Zieff
You can laugh about everything, but not with everyone (with VW, you can).
No 8 : Protection (1997)
Volkswagen x BMP DDB @aandeddb x Jonathan Glazer @wandaprod
Directed by Jonathan Glazer, also behind Guinness Surfer. Need I say more ?
No 7 : Impossible dream (2005)
Honda x @WKLondon x Ivan Zacharias @stinkfilms
Never underestimate the power of a compelling corporate culture.
vimeo.com/187048978
No 6 : Twister (1995)
Volvo x @AMV_BBDO x Tony Kaye
Spoiler : Twister (the ad) is much better than Twister (the movie).
vimeo.com/138185048
No 5 : Grrr (2005)
Honda x @WKLondon x Smith&Foulkes @nexusstories
Good news for haters : hate is a strong force for positive change.
vimeo.com/9671866
No 4 : Born of fire (2011)
Chrysler x @WiedenKennedy x Samuel Bayer @Serial_Pictures
How do you remind a whole nation that hope and resilience can rise from the ashes, in just 2 minutes ?
vimeo.com/29882915
No 3 : The Epic split (2013)
Volvo x @ForsBodenfors x Andreas Nilsson
From "Truck B2B brief" to "pop culture touchstone" real quick.
No 2 : Cog (2003)
Honda x @WKLondon x Antoine Bardou-Jacquet @wearepartizan
Brand's engineering prowess, magnified by agency's entertainment talent. Isn't it nice when things just work ?
No 1 : Snowplow (1963)
Volkswagen x @DDB_Worldwide New York x Don Trevor
"Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message" - Bill Bernbach
Calling out all nerds : please shout if you disagree
@LLLLITL @Schwartzie14 @laReclame @AdFreak @rshotton @adliterate @griner @nudd @Robertc1970 @davedyecom @anselmoramos @fer_machado123 @davetrott @nilsleonard @mweigel