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THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿 [THREAD]
An opinionated list of Sharp strategies x Brilliant ideas x Flawless craft.
Enjoy & share, for all ad nerds to savour, and wannabe admen to study👇
#caradvertising #advertising #CannesLions #DandAD #TheOneClub #ClioAwards
THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 50 : Kid's dreams (2018)
Volkswagen x @GrabarzPartner x Sebastian Strasser @anorakberlin

Sometimes it's better to be safe than sexy.
vimeo.com/281466395
@GrabarzPartner @anorakberlin THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 49 : Shoulders of giants (2016)
Nissan x @TBWAChiatLA x Mark Molloy @smugglersite

Leaders show the way, challengers take over.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 48 : 4 Motion (2001)
Volkswagen x @DDBParis x Rob Sanders x @hlafilms

Great technologies feel like magic.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 47 : Farmer (2013)
Dodge Ram x @RichardsGroup

Bold use of still photography during the Super Bowl media circus.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 46 : Mechanics (2015)
Audi x @thjnkag Berlin x Sebastian Strasser @RadicalMedia

Nothing is more dangerous for your car than independent mechanics.
vimeo.com/130433964
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 45 : Humanity (2006)
Toyota x Hakuhodo Tokyo x Ne-O @stinkfilms

A great take on the classic "for people, by people".
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 44 : Dog (2008)
Volkswagen x DDB London @aandeddb x Noam Murro @WeAreBiscuit

As relaxed in your car as in your shower - when you don’t have a care in the world.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 43 : Hands (2013)
Honda x @WKLondon x Smith&Foulkes @nexusstories

Great engineers' imagination knows no limits.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 42 : Carbot (2004)
Citroën x Euro RSCG @havaslondon x @NeillBlomkamp

It's technology that makes cars alive.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories @havaslondon @NeillBlomkamp THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 41 : Gettupa (1999)
Renault x @AgullaBaccetti x Egon Stipens

Nothing can beat the absurd Argentinian humour.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories @havaslondon @NeillBlomkamp @AgullaBaccetti THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 40 : Double checked (1999)
Volkswagen x @AlmapBBDO

Double check. Maybe it's also the secret weapon of @Marcello_Serpa ?
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories @havaslondon @NeillBlomkamp @AgullaBaccetti @AlmapBBDO @Marcello_Serpa THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 39 : Chapman's Peak (1990)
Mercedes x Sonnenberg Murphy @LeoBurnett Johannesburg x Keith Rose

Mercedes revisited the scene with a self-driving S-class in 2018.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories @havaslondon @NeillBlomkamp @AgullaBaccetti @AlmapBBDO @Marcello_Serpa @LeoBurnett THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 38 : Singing in the rain (2005)
Volkswagen x DDB London @aandeddb x Ne-O @stinkfilms

Dear agency, please say it's new. But classic. But new.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories @havaslondon @NeillBlomkamp @AgullaBaccetti @AlmapBBDO @Marcello_Serpa @LeoBurnett THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 37 : Landspeed (2000)
BMW x @TBWAHunts x Kim Geldenhuys

If you want to say "fastest", "as fast" can be more powerful than "faster".
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories @havaslondon @NeillBlomkamp @AgullaBaccetti @AlmapBBDO @Marcello_Serpa @LeoBurnett @TBWAHunts THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 36 : Sounds of summer (2005)
Mercedes x @SpringerJacoby Hamburg x Ole Peters &Timo Schädel @SEHSUCHT

Nothing sells a convertible like summer - its sights, its smells, its sounds.
@GrabarzPartner @anorakberlin @TBWAChiatLA @smugglersite @DDBParis @hlafilms @RichardsGroup @thjnkag @RadicalMedia @stinkfilms @aandeddb @WeAreBiscuit @WKLondon @nexusstories @havaslondon @NeillBlomkamp @AgullaBaccetti @AlmapBBDO @Marcello_Serpa @LeoBurnett @TBWAHunts @SpringerJacoby @SEHSUCHT @wearepartizan THE 50 BEST CAR COMMERCIALS OF ALL TIME 🍿
No 34 : Procon 10 (1987)
Audi x @BBDO Germany x Patrick Morgan

Situation. Idea. Result. Most convincing case-study ever - without the random number of impressions.
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