Discover and read the best of Twitter Threads about #beer

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If you understand how systems work, you can begin to find potential reasons why the beer industry struggles with gaining respect & extending its market.

Traditional systems are full of inertia that keeps people thinking & acting the same way. No blame. Just the power of systems.
Beer is a rather traditional industry, thus there is going to be a ton of traditional thinking, ideas, & behaviors around attempting to fix beer.

It's no different than education or healthcare where we are constantly addressing the symptoms of a less than ideal industry.
Decreased volumes or sales are symptoms. Implement initiatives or campaigns to boost sales and eventually sales go down again. Industry gets stuck in the loop.

But experience would tell us to do exactly those initiatives and campaigns b/c we have to act fast!
Read 12 tweets
I Received the below message from a #Friend and found it #TooGoodNotToShare ..

What is A.A.A.D.D.?

It is Age Activated Attention Deficit Disorder.

#ThankGod they now have a name for it ..

Read on more to learn about #AgeActivatedAttentionDeficitDisorder ..
This is how it manifests:

I decide to #water my #garden
As I turn on the hose in the driveway,
I look over at my #car and decide it needs washing

As I start toward the garage,
I notice mail on the porch table that
I brought up from the mail box earlier
I decide to go through the mail before I wash the car

I lay my car keys on the #table, put the junk mail in the #garbage can under the table and notice that the can is full

So, I decide to put the bills back on the table and take out the garbage first
Read 12 tweets
Recentemente eu conheci o @BugBitesPodcast por indicação do amigo @paulozaki (do @AgroResenha) na entrevista que deu ao #Jabacast e adorei. Cada novo episódio é um aprendizado muito bem vindo e interessante! 😉

prodbugbites.wixsite.com/bugbites

#PodcastFriday
Outro podcast que conheci recentemente foi o #Mottainai, hosteado pela Tiemi Yamashita, falando sobre eliminação de desperdícios.

anchor.fm/mottainai

#PodcastFriday
O episódio 64 do @AgroResenha, com o Rodrigo Pires, (criador do método de vendas chamado Negócio Fechado), falando sobre vendas também está sensacional, vale muito a pena ouvir e aprender mais! 😉

agroresenha.com.br/single-post/AR…

#PodcastFriday
Read 11 tweets

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