Quick thread:
mashable.com/article/snap-m…
👀The US is where IG, valued at ~$200 billion, makes most of its money
It falls short on lots of easy growth loops (no CTA's, doesn't appear you can swipe up from a Story into the Mini) that would re-engage users or drive sustained business value for Headspace.
- User swipes into a mini from friends' story
- Receives value
- Nudged to share, download main app, etc
All of this is free right now
- Snap Minis
- the shareable growth loops mentioned earlier
- heavy integration with Snap features used by YOLO + Hoop (more below 👇) like Bitmoji, the Snap Map, and its AR and ad tools