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Eleah Profile picture
@eleahrose_
Aug 13, 2020 • 39 tweets • 31 min read • Read on X
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I thought I'd make a list of the key points presented at @BigHitEnt's corporate briefing.
A thread. 1/..., let's go ! 🧐
First, the most realistic introduction to 2020 by M. Bang Si-Hyuk himself...
(I promise I'll try no to make to many jokes)
2/... Image
A quick introduction to @BigHitEnt's strategy, which I honestly think broke new grounds in the music industry. Far superior to Live Nation's imo, like they were already living in the future when they started implemanting it years ago.
360° strategy = artist + fan + industry
3/... Image
Big Hit's revenue for the 1st half of 2020, through albums / music / online concerts / content / merch etc. : 294B KRW & 49.7B W according to Korean @IFRSFoundation
4/... Image
moving on to the label part of @BigHitEnt activities. new bands will be introduced in 2021 & 2022, in addition to @I_LANDGLOBAL this year.
5/... Image
May 2020, @pledisnews joined @BigHitEnt. Now Big Hit Labels are their own bands + @BELIFT_official + @SOURCEMUSIC + Pledis
6/... Image
1st half of 2020, 40% of all album sales in the top 100 are @BigHitEnt's artists (Gaon chart). 😳
@BTS_twt, @pledis_17, @TXT_members, @NUESTNEWS, @GFRDofficial
7/... Image
in 2019, @bts_bighit sold 6.21M & @pledis_17 1.45M : 64% of the top 10 Korean sales.
in 2020 (1st half), BTS sold 4.26M of #MOTS7 & SEVENTEEN 1.2M of #Henggarae : 53% of the top 10 Korean sales.
1st time in Gaon chart history artists under the same company take spots 1 & 2
8/... ImageImage
all @bts_bighit latest 7 albums sold over a million copies each (Wings, You Never Walk Alone, Love Yourself & Map of the Soul series).
Do I need to go over #MOPS records again ? 4 weeks in a row 1st place on @billboardcharts 200 & 1st on @iTunes "Top Album" in 91 countries.
9/... Image
a new @bts_bighit record will be released in the 4th quarter of 2020. the screenshot is pretty self-explanatory I guess...
10/...
#BTS #BTS_Dynamite #BTSARMY Image
a look at @pledis_17's growth, described as "meteoric" : their curve mirrors that of @bts_bighit a few years ago.
"Their potential as @BigHitEnt 's "next mega IP" will only increase", said M. Bang Si-Hyuk
11/...
#SEVENTEEN Image
about @TXT_bighit : each album of The Dream Chapter series sold over 200K copies.
Largest sales among bands debuted in 2019 & took 10 "rookie awards" in the end of 2019.
1st place on @iTunes album charts in 50 countries
New album coming this year.
12/...
#TOMORROW_X_TOGETHER Image
about @GFRDofficial, "Song of the Sirens" released in July :
67K copies sold in the first week (new record for them), 15M views in 4 days for their MV
international press coverage doubled
13/...
#GFRIEND #songofthesirens Image
about the new girl group set to debut in 2021 :
formed through the auditions held in 16 cities around the world last year, "a blockbuster group" under @SOURCEMUSIC with @BigHitEnt support
14/...
The Business part, by CEO Lenzo Seokjun Yoon. Can we notice that his introduction mentioned artists' health? in relation to the company profits, but health nonetheless
From 80 to 55% profits made out of direct artist activities thanks to spin-off content + branding.
15/... Image
examples of this "artist-indirect involvement" : @TinyTANofficial (BTS members' secondary ego characters) > lifestyle products, collaborations with many brands to come.
16/... Image
what are @BigHitEnt key directions for developping their new "artist indirect involvement" strategy ?
• making the fans feel as if they are living and breathing with the artists in their daily lives
• provide healing
• provide brand-new experiences
17/...
Big Hit bands released 458 official products in the first half of 2020, most of them created "with indirect artist involvement".
(you can choose to read that the other way too...)
18/...
about multi-facet licensing :
@SamsungMobile x @bts_bighit collab #galaxys20thxbts : sold out within 1 hour of their release on Weverse shop
@Starbucks x @bts_bighit collab : 90% of the entire stock sold on first day.
19/...
The Content branding part by DJ Kim, Big Hit Three Sixty division.
(my favourite part of @BigHitEnt work)
20/... Image
not news to Army stans, but here's a recap of @bts_bighit original content :
• Bangtan Bombs (since debut)
• Run BTS (110 episodes since 2015, JTBC, MNET, TBS broadcast)
• Bon Voyage (launched 2016, has its own products)
• In the Soop, launching this year
21/... Image
Why does @BigHitEnt focus so much on content branding ? (appart from the fact that it's genius imo 🤣)
each series has its own way to depict the artists : variety show, documentary, reality show and are released regularly.
22/... Image
(and of course, what he says) Image
The Platform part of @BigHitEnt 's corporate briefing, #Weverse : fan-artist communication, commerce platform, wireless control of light sticks at concerts.
Launched in 2019, 10M app downloads.
23/... Image
thanks to @weverseofficial, @BigHitEnt got 4th on @FastCompany "Most innovative companies 2020" behind #Snapchat #Microsoft #Tesla
exit third-party apps, fan-artist relationship goes straight through Big Hit's integrated services.
do you realize the power it gives them?
24/... Image
Big Hit's corporate briefing 2019 = Artist + Fan + Industry
@BigHitEnt
corporate briefing 2020 = Convergence (label) + Continuity (platform) + Expansion (business)
I guess we can say #Weverse is the embodiment of their strategy.
25/... Image
A closer look at @BigHitEnt's ecosystem strategy :
• Convergence : content, performance, music, merch
• Continuity : membership, exclusive content, fan experience
• Expansion : license collabs, synergy with other business domains (education, game, etc.)
26/... Image
#BANGBANGCON : 50.6M views in 162 countries
#BANGBANGCON_TheLive : 756K viewers, a Guinness world record for "Most live-streamed concert".
This is the part where the mention "offline concert" appears (and it creeps me out that online vs offline concerts are now a thing).
27/... ImageImage
More about #BANGBANGCON_TheLive : 756K viewers from 107 countries, 746K merch items sold.
15 times the audience of a stadium concert on #Weverse only, thanks to support from IT company @KisweMobile
28/...
an experience similar to #BANGBANGCON_TheLive will be implemented for @pledis_17's online fan meeting on Aug, 30th and for @bts_bighit 's #mapofthesoulone on Oct, 10th & 11th.
#BTS "Map of the Soul ON:E" will be held online and offline.
29/... Image
Big Hit's ecosystem expanding toward education with #Learn_KOREAN_with_BTS : 4.3M views / 2.2M viewers / 200 countries.
Coming up Aug 24th : a Korean learning book made by education experts, includes speaking pen & @bts_bighit members voice messages.
30/... Image
Education : @BigHitEnt signed a partnership with Hankuk University of Foreign Studies (#HUFS) and the @KoreaFoundation and #Learn_KOREAN_with_BTS classes will also start next semester at @Middlebury (US) & @ENS_ULM (Paris).
Expect the list of schools to continue growing.
31/...
Publishing : "The Most Beautiful Moment in Life" notes are the literature take on @bts_bighit 's musical universe. New release on Aug 25th.
32/... Image
Gaming / after #BTSWORLD where you manage #BTS ' debut, coming up :
• this fall : a new multi-player "mobile rythm game" to "enjoy @BigHitEnt's artists' music in a new way"
• date tbc : a sandbox game in collab with #Netmarble in BTS Universe (trailer release last year)
33/... ImageImage
A @BigHitEnt's strategy summary by CEO Lenzo Seokjun Yoon :
• provide new experience to fans
• international artists' achievements
• expand "artist indirect-involvement" & business portfolio
• branding strategy & strong Big Hit ecosystem
=> all on 1 platform #Weverse
34/... Image
Concluding @BigHitEnt's corporate briefing, CEO Bang Si-Hyuk talks about sincerity being a trait they put emphasis on when training new artists.
A recent case study by @online_HBS said Big Hit strives to balance system efficiency & artists' individuality.
35/.. Image
CEO Bang Si-Hyuk of @BigHitEnt (800 employees) : "We consider it part of our mission to pave the way in this unprecendented & new era of culture industry."
"We will find the advanced answer by connecting with sincerity and focusing on that connection."
36/... ImageImage
What is @BigHitEnt ambition ? "Becoming a music-based world-leading entertainment & lifestyle platform company".
37/...
#BigHitCorporateBriefing Image
To conclude my recap of @BigHitEnt's Corporate Briefing, 2 quotes from both CEOs:
•"We must support artists & training system through sustainable business models" Bang Si-Hyuk
•"We will never stop innovating & blazing new paths" Lenzo Seokjun Yoon
38/38 #BigHitCorporateBriefing

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More from @eleahrose_

Eleah Profile picture
Oct 30, 2022
Talks after the Itaewon tragedy remind me of what we went through after the Paris attacks. Different scenarios but same need not to be clueless about first help.
If it can be of interest to you, here is what I can share based on the basic training I received and stuff I learnt:
+
You can learn the very basics in a few of hours. In France, fire stations offered 2h training after the attacks. You'll never be a doctor but that's not what's asked of you. Just how to read the situation and know what to do. So see fire stations, red cross, etc. for training + Image
In most countries, you are legally obligated to call for help. But nothing more! Never improvise as if you were a doctor.
Lesson n°1 : ACTIVATE THE CHAIN OF RESPONDERS. Nothing can happen until first responders get there, your most important responsibility is to get them here.
+ Image
Read 16 tweets
Eleah Profile picture
Aug 13, 2020
#BigHitCorporateBriefing en version française, c'est parti ! Je vous ai préparé un recap des points importants mentionnés dans le briefing diffusé ce matin par Big Hit.
🇫🇷
1/38

#BTS #SEVENTEEN #GFRIEND
Pour démarrer, le résumé le plus réaliste de l'année 2020 par le PDG Bang Si-Hyuk :
(promis, j'y vais doucement sur les blagues moisies)
2/38
Intro rapide de la stratégie de @BigHitEnt, dont je pense sincèrement qu'elle marque un tournant dans l'histoire de l'industrie musicale (plus que celle de Live Nation par ex).
Leur stratégie à 360° tourne autour de l'Artiste + le Fan + l'Industrie (on y revient plus tard).
3/38
Read 39 tweets

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