#ICYMI: Epic Games filed a lawsuit against @Apple claiming that Apple is abusing its market position to extract money unfairly from apps (and by extension, from consumers)
They publicly announced their lawsuit yesterday with this video; a remake of Apple’s iconic “1984" ad.
(🧵)
They publicly announced their lawsuit yesterday with this video; a remake of Apple’s iconic “1984" ad.
(🧵)
https://twitter.com/FortniteGame/status/1294006412931223552
The ad aired nationally once, during the 1984 Superbowl; announcing @Apple’s new Macintosh computer.
What was innovative about the ad was the portrayal that “big brother” controlled the representation of tech.
Some believe this was a message to @IBM.
What was innovative about the ad was the portrayal that “big brother” controlled the representation of tech.
Some believe this was a message to @IBM.
Most memorable in that commercial was the woman hurling her hammer into the screen, symbolizing @Apple’s disruption of the “powers that be” in tech.
If we fast forward to today; Apple is now perceived as “big brother” and @FortniteGame is trolling them.
If we fast forward to today; Apple is now perceived as “big brother” and @FortniteGame is trolling them.
“Apple is abusing its position to extract too much money from apps. Those costs are passed onto consumers as higher prices for in-app purchases,” says @JustinBrookman, “Apple probably shouldn't be getting a slice of in-app purchases.”
The basis of the @FortniteGame lawsuit is they don’t believe it's fair that Apple gets a cut of all in-app purchases --- they tried to create a workaround for people to buy directly from Epic Games, but @Apple blocked it.
This lawsuit may have lasting effects on #bigtech.
Consumer Reports and @CRAdvocacy will be keeping a close eye on how it unfolds.
#FreeFornite
Consumer Reports and @CRAdvocacy will be keeping a close eye on how it unfolds.
#FreeFornite
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