So, he took up a job as a peon in a wood trader's office in Mumbai to meet his expenses.
The adhesive market in India was unorganized and had very few branded products.
Mr. Balvant Parekh wanted to build Fevicol into a strong adhesive brand known for its quality.
If the carpenters required any favor, Pidilite industries was their sole supporter.
Today, Pidilite generates more than Rs 6,000 Crores of revenue annually!
[ The End ]