Many times copywriters struggle when SEOs give feedback because we're not specific enough.
Eg: Instead of saying "high quality" & "relevant" content, share what makes it high quality and relevant, like:
* Straightforward
* Descriptive
* Comprehensive
* Accurate
Try it ;)
Eg: Instead of saying "high quality" & "relevant" content, share what makes it high quality and relevant, like:
* Straightforward
* Descriptive
* Comprehensive
* Accurate
Try it ;)
... btw, this made me remember how my software engineering teacher back at Uni hated to say "robust" to describe software. "It's the lazy way to describe non-funcional requirements, like: scalable, usable, maintainable, accessible, etc." - she was completely right bc same reasons
... something that can be also useful, to make it even more specific, share w/ copywriters the questions that @googlewmc have in the past shared to ask to assess content quality! I did a Google Sheets in the past to make it easier to go through them:
docs.google.com/spreadsheets/d…
docs.google.com/spreadsheets/d…
