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Do you really need to use hreflang annotations? Are your different International Web versions suffering from search results cannibalization/overlay? Stay tuned for a *free* way to find it out...
Identify the hreflang need & implementation scope for free w/ this Google Data Studio Dashboard I've created to check International Search Results Overlay Issues:

* See and copy the Dashboard: datastudio.google.com/u/0/reporting/…

* Learn how to use it: aleydasolis.com/en/search-engi…

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This Google Data Studio dashboard allows you to select a site version from Google Search Console, to see which are the top countries for which the selected Web version is ranking for, and see if there are non-relevant countries generating non-trivial impressions + clicks...
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If you see there are non-relevant countries (that you’re already targeting with other Web versions), you can select up to 3 different countries to check at the same time which are the top non-relevant pages attracting more search visibility from them

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Are these important pages (that you're targeting w/ relevant alternate versions) attracting non-trivial visibility? See which are the queries for which they're ranking to assess priority, relevance & implementation.

See the GDS Dashboard here: datastudio.google.com/u/0/reporting/…
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Aleyda Solis
@aleyda
Many times copywriters struggle when SEOs give feedback because we're not specific enough.

Eg: Instead of saying "high quality" & "relevant" content, share what makes it high quality and relevant, like:

* Straightforward
* Descriptive
* Comprehensive
* Accurate

Try it ;)
... btw, this made me remember how my software engineering teacher back at Uni hated to say "robust" to describe software. "It's the lazy way to describe non-funcional requirements, like: scalable, usable, maintainable, accessible, etc." - she was completely right bc same reasons
... something that can be also useful, to make it even more specific, share w/ copywriters the questions that @googlewmc have in the past shared to ask to assess content quality! I did a Google Sheets in the past to make it easier to go through them:

docs.google.com/spreadsheets/d…
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Aleyda Solis
@aleyda
Low Hanging Fruit Structured Data Implementation Prioritization:

1. Check for which search results your pages are shown in the top 10 but not included in SERP features triggered by SD: FAQs, How-To's, etc for which you have content. SEMrush offers filters to obtain them...
...

2. Export the list of these pages and do a list crawl of them using an SEO crawler supporting SD validation, like @screamingfrog, making sure to enable JS crawling + SD validation...
....

3. Check if these are not implementing the relevant Structured data or if they're including it but with errors that could make them to not trigger the relevant SERP feature, assessing if they're following also Google's Quality Guidelines too: developers.google.com/search/docs/gu…

....
Read 5 tweets
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Aleyda Solis
@aleyda
First session of the day at #WMConfDACH is with @danielwaisberg about the Google Search Console!
How do the Google Search Console team works to improve websites?

* Define what can help a site succeed on G

*classify al pages in the G index to annotate issues

*help site owners fix their site

#gmczrh #wmconfdach
Google search console search analytics, reporting, testing tools, alerts: their role and goal within the platform.

@danielwaisberg

#gmczrh #wmconfdach
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