The next presentation is Lean Research At Scale with Kelly Krout and JP Carrascal from Microsoft.
#uxaustralia @uxaustralia2020
#uxaustralia @uxaustralia2020
Development cycles have shrunk and the appetite for customer insights has grown.
So how do you do lean UX research at scale?
So how do you do lean UX research at scale?
UX Research practice has 20 people — currently 10:1 PM to UX Research resources.
They spend a lot fo time coaching and mentoring other disciplines in the process.
They spend a lot fo time coaching and mentoring other disciplines in the process.
You scale by enabling people outside the research team to be able to do their own research.
They embedded cultural principles into the Research Practice to scale research.
- Build bridges not walls
- Use a common language
- Encourage learning v knowing
- Build leaders that build your culture
- Meet teams where they are
- Make data relatable
- Build bridges not walls
- Use a common language
- Encourage learning v knowing
- Build leaders that build your culture
- Meet teams where they are
- Make data relatable
Build Bridges, Not Walls
At a developer day they make rapid interviewing sessions where devs were able to speak with 6 customers in one day and move around the room.
At a developer day they make rapid interviewing sessions where devs were able to speak with 6 customers in one day and move around the room.
Use a Common Language
They wrote a book called 'Customer-Driven Playbook' to establish a common language across all the developers.
They wrote a book called 'Customer-Driven Playbook' to establish a common language across all the developers.
Encourage Learning vs. Knowing
During developer day employees are building hypotheses and learning instead of getting just knowing.
During developer day employees are building hypotheses and learning instead of getting just knowing.
Build Leaders that Build Your Culture
You need leaders who will upstream your culture of learning, and build a community of customers around you.
You need leaders who will upstream your culture of learning, and build a community of customers around you.
Meet Teams Where They Are
You need a set of tools that are flexible, usually already in use so that this isn't adding overhead to their work.
You need a set of tools that are flexible, usually already in use so that this isn't adding overhead to their work.
Make Data Relatable
Data alone won't move people.
You need to build a narrative that employees can connect with.
They teach people how to tell these stories so they're enagaging.
Data alone won't move people.
You need to build a narrative that employees can connect with.
They teach people how to tell these stories so they're enagaging.
Empathy leads to advocacy and impact.
Developer day helps strengthen the relationship with colleague and the relationship with customers.
Q: How many customers did you get through?
A: About 100 customers per developer day.
A: About 100 customers per developer day.
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