K Profile picture
Sep 7, 2020 7 tweets 3 min read Read on X
the problem with using Machines to generate ads is this:
1) If regularly search for things like "treatment for damaged hair" which a lot of women of colour do... the algorithms AI start to profile YOU! "Smart" ads will then look for images to serve YOU with possible solutions... ImageImageImageImage
So the agency that does buying for Uniliver will have space on sites like Clicks to serve "smart ads" that are automatically generated to be personalised for a shopper. This is why we generally have the same screenshot of the racist ad coz it was served to a particular person...
You can sort of tell with the White text on Black on a zoomed-in hair picture which I am almost 100% sure will be a picture VERY VERY similar to the person who viewed this particular combination. The problem is AI is currently VERY VERY racist as it's trained on predominately... Image
European themes and archetypes of "beauty" that fit a European "standard" as Europeans surf the majority of the internet! In china, AI doesn't even recognise Black faces, as its trained for Chinese. The Clicks AD is purely a reflection of an African Country using European TECH.
SO Black people, we need to write better algorithms to contribute to the WWW. we need to train it better so that when our Women or kid search Beautiful Hair, we see more images of beautiful African 4C hair. Image
I did a reverse search of one of the images and immediately the same image written "Normal hair" came out on a "Dry Bad" hair blogg, again generated from the same Stock image for Shampoos, hence Treseme getting the same getty Stock to serve a "personalised" racist ad in SA. #EFF Image
So guys NO agency OK’ed these silly tone deaf ads. That’s why it’s the same screenshot we are seeing on the same phone with the same battery percentage. It was a targeted added automatically generated by a “smart” algorithm served to a lady who had 💯 once searched “bad hair”.

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More from @begottensun

Jun 16, 2021
You never fully recover from CoVid19. I have now been on some form of physical and psychological pain since December 2020. I regularly feel like far less than the man I was when I went into hospital. The cold has totally added new layers of suffering I wasn’t expecting. 🙏🏾
I have now been on blood thinners for 6 months. I can’t afford to keep having CT scans at $300 a pop. Financially the pressure on my family and business has been huge. It has affected my kids in a very bad way. My mind isn’t what it used to be etc etc. this is just the truth.
I stopped paying medical aid in 2019 when the RTGS UsD ban happened and it stopped making sense. Shortfalls etc. I was healthy then and rather use my money to buy fertilizers and stock. 😂. I wasn’t wise. I didn’t see Covid comin, when it did I didn’t think it would get me. 😢
Read 5 tweets
Jun 14, 2021
Zim Politician Twitter Audit:
@nelsonchamisa
806K Followers
361K Fake Followers (44.9%)
445 real Followers
88 Avg RTs
Funding: Volunteer
Self Manned.

@edmnangagwa
732K Followers
252K Fake Followers (34.5%)
480K Real Followers
193 Avg RTs
Funding: State
Team Manned. ImageImage
More MetricsL SparkScores: ImageImage
Just for perspective:
I have about 32% Fake following
@advocatemahere has 47% Fake following
@daddyhope has 41% Fake following
& @ProfJNMoyo has 48% Fake following ImageImageImageImage
Read 4 tweets
Jan 30, 2021
When you come off the ventilator after a near death experience with Covid some serious issues then arise:
1) chunks of memories are temporarily lost. (Kids names. Experiences. Where you live)
2) your muscles wasted away. I was under for 2 weeks. I left hospital unable to walk
3) the indignity of being unable to use the toilet 🚽 or cleaning oneself.
4) your brain 🧠 is totally disconnected from your body. Eg: I often feel like I can lift my baby daughter but I can barely lift 5kgs. She 25kgs.
5) I came out on over 20 tablets and now have diabetes
(The diabetes brought on coz of a anti auto immune steroid called Dexthamethazone that basically stops your body immune system from turning on your lungs .)

6) my throat has not recovered from ventilator. I can barely talk and when I do it’s painful beyond measure.
Read 7 tweets
Sep 26, 2020
If you boss is paying for $2000 per month billboard on Borrowdale road to advertise you ONLINE store, (despite google ads, Facebook pixels etc) that company has lost already. #StayWoke $2000 on FB is serious conversion power from real customers. Billboards are a waste of money.
Then if you just press “Boost” on FB and think you are advertising you are also foolish and flushing your money down the drain. If you are not using the business ad manager with pixel information and offline conversation you are flushing money down the toilet. #staywoke
Getting likes on your page is useless. Don’t pay for it. Let FB find you loom alike audiences from real customers. Boosting you post will get you every kid in Budaz and ChiTown liking your post for expensive suits when you need to be talking to their brother’s wife in town kubasa
Read 5 tweets
Aug 20, 2020
In the last week I have received 5 different messages, at different times, from different international numbers from 5 different organizations claiming to be the OFFICIAL #ZimbabweanLivesMatter “Team”. Each time it’s to be invited to contribute to various zoom meetings etc...😖
This reminded me of the #ThisFlag moment when we started getting invited to Jozi to attend meetings for a “Hashtag “ I had helped create, answering to a “team” of elders who had appropriated it as their own. This led to the huge disaster that even led to a failed presidential bid
I totally understand the need for “whats next” and “way forward” etc etc but i strongly believe we don’t need online “hashtags” to gain unauthorized, not-voted-for secretariats and gate keepers who patent the struggle and take themselves too seriously.
Read 4 tweets
Jul 28, 2020
Last month I was scammed R4000 and I have been too embarrassed to speak about it but f*** it. I was scammed coz I was absent minded and foolish. Here is how it happened:

1) I got a call from a old guy who claimed he was from the Zimbabwean Embassy in South Africa. He congrat...
He congratulated me for the “great productive work with Fresh in a Box” and the Fresh Farm as said they had nominated me to be given a Free Tractor! His number was +27781951497 said his name was Minister Simon Chisorochengwe sounded like an old guy who kept calling me “my dear”
The scammer had done his research, spoke to me about our BBC and DW features and asked if there was anything we needed in addition to this Free Tractor 🚜 in connection with the Zim and SA farmer capacitation program. He went on to stoke my political leaning by saying stuff...
Read 9 tweets

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