1/ Thanks for having me to #EUInfluencer to talk about trends emerging from digital communication, corona and the latest EU policies!
Here are a few thoughts π
Here are a few thoughts π
2/ While digital has changed political communication, it is important to remember the communication objectives remain the same:
π° Media attention
π’ Messaging
π€ Mobilisation
π reaching people
π Building networks and communities
π° Media attention
π’ Messaging
π€ Mobilisation
π reaching people
π Building networks and communities
3/ Digital has changed is the communications environment.
πΊ New channels, like blogs and social media influencers
π New conventions, like a 24 hr cycle of content production
π° Costs of participation down
π New measures and metrics
π οΈ New tools for connecting
πΊ New channels, like blogs and social media influencers
π New conventions, like a 24 hr cycle of content production
π° Costs of participation down
π New measures and metrics
π οΈ New tools for connecting
4/ The coronavirus is accelerating the transformation:
We see some trends emerging - more empathetic communication, increasing relevance of digital methods, more green conversations, direct citizen engagement, etc.
We see some trends emerging - more empathetic communication, increasing relevance of digital methods, more green conversations, direct citizen engagement, etc.
5/ And alongside all this, a range of EU policy responses changing the dynamic. Here are a few to watch:
πΆ #EUbudget
π #NextGenerationEU
π± #EUGreenDeal
π€ #DigitalEU
π #EUintheWorld
Check out #SOTEU for more:
ec.europa.eu/soteu2020
πΆ #EUbudget
π #NextGenerationEU
π± #EUGreenDeal
π€ #DigitalEU
π #EUintheWorld
Check out #SOTEU for more:
ec.europa.eu/soteu2020
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