Wait... WTF?! @garyvee follows me now?!
"Jab Jab Hook" is probably the single most important marketing concept I ever learned.
Mental model that got me writing threads on here long before we had a product ready for launch.
How we got our 1st 100 users
"Jab Jab Hook" is probably the single most important marketing concept I ever learned.
Mental model that got me writing threads on here long before we had a product ready for launch.
How we got our 1st 100 users
https://twitter.com/Conaw/status/1129788853189955584?s=20
Thanks for follow @garyvee, and for the idea.
Even before I got on Twitter, probably was reason our company didn't die.
When @RoamResearch was 👶 I would teach researchers a pen and paper based productivity system for free.
It helped them, and got us the funding to stay afloat
Even before I got on Twitter, probably was reason our company didn't die.
When @RoamResearch was 👶 I would teach researchers a pen and paper based productivity system for free.
It helped them, and got us the funding to stay afloat
Related: some jabs become hooks
in last year... many interviews with users with story like this
Google "Zettelkasten" -> land on the article that researcher wrote -> try it -> #RoamCult
Even though he prefers the analog index card system I taught him!
lesswrong.com/posts/NfdHG6oH…
in last year... many interviews with users with story like this
Google "Zettelkasten" -> land on the article that researcher wrote -> try it -> #RoamCult
Even though he prefers the analog index card system I taught him!
lesswrong.com/posts/NfdHG6oH…
Anyway - If you're following me for startup / marketing inspiration. Can't recommend @garyvee's approach highly enough.
Create more value than you capture.
If your product isn't good enough yet - teach people new ways to use their current tools first.
Create more value than you capture.
If your product isn't good enough yet - teach people new ways to use their current tools first.
https://twitter.com/Conaw/status/1129806786477772801?s=20
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