Wait... WTF?! @garyvee follows me now?!

"Jab Jab Hook" is probably the single most important marketing concept I ever learned.

Mental model that got me writing threads on here long before we had a product ready for launch.

How we got our 1st 100 users

Thanks for follow @garyvee, and for the idea.

Even before I got on Twitter, probably was reason our company didn't die.

When @RoamResearch was 👶 I would teach researchers a pen and paper based productivity system for free.

It helped them, and got us the funding to stay afloat
Related: some jabs become hooks

in last year... many interviews with users with story like this

Google "Zettelkasten" -> land on the article that researcher wrote -> try it -> #RoamCult

Even though he prefers the analog index card system I taught him!

Anyway - If you're following me for startup / marketing inspiration. Can't recommend @garyvee's approach highly enough.

Create more value than you capture.

If your product isn't good enough yet - teach people new ways to use their current tools first.

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More from @Conaw

27 Sep
Wherein @mhuebert lays out the case for @RoamResearch and major parts of the next 6 month's roadmap.

To be clear, I've never met Matt.

Have heard about him and his work from two sources in past 6 weeks.

This is just what it looks like when you're looking at the [[Adjacent Possible]] -- different minds coming to same conclusion.
11 months before we incorporated.
Read 5 tweets
27 Sep
So @halsey and @machinegunkelly made an EMO SONG together and it is without a doubt the best thing to happen to my ears this week.

Classic, time tested song structure - surprising curveball for the audience, done so well it makes them rethink what they like.

Absolute Genius.
An emo song and the people who made it = what really makes America great.

Best thing about @machinegunkelly bringing early 2000s Emo back...

I didn't have the stones to admit to myself that I liked the genre the first time round.

That double bass drum though, absolute 🔥
Read 4 tweets
20 Sep
Design at @RoamResearch

You can view an N dimensional shape in an N-1 space if you view it one step at a time.

This is why the sidebar matters.

Its why zooming in and out matters

Its why filters and opening and closing bullets matters

We could do so much more.
Read 4 tweets
19 Sep
Announcement 1: after months and months of hard work from @hashbrown490 and our eng team, we've built the new back end that allows for API and Multiplayer.

Next week 20-30 users who have plans to build off API, or have multiplayer experiments they want to run will get 1st access
Announcement 2: We're starting a fellowship program where we are giving grants to researchers to explore the space of [[Tools for Thought]], [[Collective Intelligence]], [[Augmenting The Human Intellect]].

@dhrumilwbc is our first "Roam Fellow", more to come on that front later.
Announcement 3: We've committed 1M from our balance sheet, and 1M from our option pool to a [[Roam Fund]].

For makers building Tools for Thought generally...

And founders building new products/experiences via our API, or content businesses off Roam multiplayer specifically.
Read 7 tweets
18 Sep
3 big announcements today.
6pm PST. I think
Yeah, maybe should wait till Monday right?

Read 5 tweets
3 Sep
Would like to take this moment to thank Jesus Christ for the internet, and twitter.com, through which I can find the Muslim Math Mystics - whose feeds I adore.

Many paths up the 🗻, many perspectives needed to glimpse the transcendent.

May the curious seek together.
No God but Truth.
No Truth but God.

May we all have eyes to see and ears to hear. And love in our hearts for all who seek the path. (And we're all seeking the path).

Allahu Akbar. Image
Read 5 tweets

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