My views on the Tanishq Ad and the Backlash:
Was the Ad a feel good one for a normal viewer: Yes
Was the Ad aimed at religious harmony: No
Is it the reality: No for Majority of cases
Was the Ad a feel good one for a normal viewer: Yes
Was the Ad aimed at religious harmony: No
Is it the reality: No for Majority of cases
Giving messages like you will be taken care of with abundance of love even if your parents don’t approve of the marriage is not something a jeweller should be worried about. Ad films should talk about the features & benefits of the product instead of getting into social issues
There was an Ad by The Hindu were it shows a fight in the parliament & reminds the parliamentarians that the younger generation is watching and they need to conduct themselves properly. They are in the NEWS business and hence it is in their purview to say this.
There was a Tea ad where a couple find it uncomfortable to wait in Muslim’s house and then they get comfortable after the tea is served. You should aim at inclusiveness of this nature and not marriage.
It is not a jewel makers business to inform the young Hindu kid of this country to say it is ok for them to marry a Muslim and vice versa. It is not that simple and it is not cool!
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