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16 Oct, 12 tweets, 4 min read
/0 Shaan Puri (@ShaanVP) is the King of frameworks.

Frameworks, like mental models, help you assess situations and make better decisions. Here are the top 9 frameworks every entrepreneur should learn, from Shaan himself.
/1 Your To Do List Is Killing You, Ditch It

• Instead, ask yourself, 'What is one high impact thing I can do today?"
• Once that's done, everything else is just a cherry on top
• For all other tasks, use the Impact Matrix
/2 The Kickoff Doc - How to Launch a New Project

Step 1: Define winning (Good goal and hell yeah goal)
Step 2: Set anti goals (What don't you want to happen?)
Step 3: Run quick numbers (What does it take to get there?)
Step 4: Get one hour of momentum (Take action on the idea)
/3 Big Mario Marketing

Picture little Mario.
You sell a fire flower.
Fire flower makes Little Mario, Big Mario.
To sell Fire Flower to Little Mario, talk about how the flower will change his life, not what the flower is made out of.

Sell benefits, not features
/4 How to Get Un-Stuck

Three types of people when they hit a plateau:
• Dabbler, they give up
• Stressor Achiever, gets stressed and plows through it.
• A Master, hits a plateau and greets it like a friend.
/4.1 Plateaus are inevitable. Here's the playbook:

Step 1: Relax
Step 2: Get in the right state of mind through 3Ms
Meaning - "This isn't working, now I get to try something new."
Step 3: Be patient with results and impatient with action
/5 Building an Audience is a Steroid

• Having an audience gives you optionality to do other businesses
• Start a newsletter, blog, podcast, Youtube, or TikTok
/6 All News is Good News

Founders make two mistakes:
1. They let bad news demoralize them
2. They let that fear stop them from taking risks

Look at the data. If it's working, great. If it's not, you learned what you need to fix.
/7 Work Like a Lion, Not a Cow (@naval)

• Cows stand in a field doing the same thing every day
• Lions sit and observe prey. When they find it, they sprint, hunt it, and catch it. Then they eat, enjoy, and celebrate. Then, they rest.

Always observe. Pounce on great ideas.
/8 Don't Sell Saddles

• Instead of trying to sell saddles to people who buy saddles, sell the lifestyle of horseback riding to the masses.
• If you have a niche market, promote the lifestyle, not the product.
9/ The Cold 'Private' Email

• Send a cold email to a lead with a screenshot from a top exec in the company asking you to reach out to the client.
• Client feels special because a top exec wanted them personally and they're seeing a "secret" email.
This thread was from the latest episode of @myfirstmilpod, where Shaan riffed on each of these ideas a little more in-depth.


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